Fedex Strategy

In: Business and Management

Submitted By meomeo3892
Words 12466
Pages 50
FedEx Corporation
Strategic Management Project

Prepared for:
DR. Robert Ch. Wood
BUSINESS 189 – Strategic Management

Prepared by:
Jeremy RELPH

December 9, 2003


EXECUTIVE SUMMARY ……………………………………………………………… 3-5
Chapter I: HISTORY ……………………………………………………………… 6 -9
Chapter II: EXTERNAL ANALYSIS ……………………………………………….9-15 A. Industry Life Cycle B. Industry Dynamics C. Porter’s Five Forces D. Global Competition E. National Context F. Opportunities and Threats
Chapter III: INTERNAL ANALYSIS ………………………………………………16-23 A. Competitive Advantage B. Distinctive Competencies C. Strategies D. Four Building Blocks E. Strengths F. Weaknesses G. Image
Chapter IV: BUSINESS-LEVEL ………………………………………………………23-28 A. Business Level Strategy B. Issues in Differentiation C. Targeting Customer Needs D. Market Segmentation E. Differentiation of Quality F. Differentiation in World G. Advantages of Differentiation H. Impact of Strategy
Chapter V: VALUE CHAIN ……………………………………………………… 28-34 A. Value Chain B. Product Technology C. Impact of National Context of Industry D. Response to Differences Among Nations E. Global Dimensions of Strategy
Chapter VI: CORPORATE-LEVEL STRATEGY ………………………………………. 35-41 A. Fedex Corporation B. Express C. Ground D. New Offerings E. Horizontal Integration F. Vertical Integration G. Fill in the Blanks, H. White…...

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