“Evaluating Customer Perceived Value in Mobile Banking Apps Using Technology Acceptance Model (Tam)”

In: Business and Management

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Research Proposal
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“Evaluating Customer Perceived Value in Mobile Banking Apps using Technology Acceptance Model (TAM)”

Date: 15th May’15
Introduction
Mobile banking is a result of the development of mobile technology used in the commercial domain. Mobile banking combines information technology and business applications together. Thanks to the mobile banking, customers can use it to get banking services 24 hours a day without having to visit a bank branch for personal transactions. Suoranta, M. (2003) conclude that Mobile banking is a relatively new service offered by banks to customers, and because of the convenience and features that save time and customers appreciate the services. Compared to other e-banking services, the development of mobile banking (m-banking) regarded the fastest. This development is due to the presence of m-banking services to answer the needs of a modern society that is promoting mobility. With one touch, creates convenience m-banking banking services in one hand. Benefit of mobile banking services will increase customer satisfaction. Furthermore, mobile banking creates "value" for the bank as a customer transaction service delivery channel access (wireless). Birch D and Young, M. A, (1997) conclude that the rapid advanced of technology in banking technologies, Customers want the convenience and flexibility on products and services that suit their needs and easy to use which cannot be offered by traditional banks. In the future of e-banking will be an important strategic application to compete that must be offered by all banks and financial institutions. In spite of all efforts aimed at developing a better and easier mobile banking system, mobile banking is generally less noticed and utilized by the customer. Therefore we need an understanding of customers' acceptance of mobile banking and needs to identify factors that…...

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