Etics

In: Other Topics

Submitted By deborahbrown2
Words 670
Pages 3
Deborah Brown
Ethics & Business
Finals
Professor: Dr. Welch

What is a market place? A marketplace is the space, actual, virtual or metaphorical, in which a market operates. The term is also used in a trademark law context to denote the actual consumer environment, i.e. the 'real world' in which products and services are provided and consumed. A marketplace is a location where goods and services are exchanged. (http://www.ask.com/web?am=exact&q=virtual+market+place) How can you market ethics? The American Marketing Association commits itself to promoting the highest standard of professional ethical norms, and values for its members (practitioners, academics and students). Norms are established standards of conduct that are expected, and maintained by society, and professional organizations. Values represent the collective conception of what the communities find desirable, most important, and morally proper. Values also serve as the criteria for evaluating of our own personal actions, and the actions of others. As marketers, we recognize that we not only serve our organizations, but also act as stewards of society in creating, facilitating, and executing the transactions that are part of the greater economy. In this role, marketers are expected to embrace the highest professional ethical norms, and the ethical values that are implied by our responsibilities towards multiple stakeholders (e.g., customers, employees, investors, peers, channel members, regulators, and the host community). As Marketers, we must avoid harmful actions or, omissions by embodying high ethical standards, and adhering to all the applicable laws, and regulations in the choices that we make. We should strive for good faith, and fair dealing to contribute toward the efficacy of the exchange of process as well as, avoiding deception in the product design, pricing, communication,…...

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