Enviromental Scanning

In: Business and Management

Submitted By curbren2
Words 878
Pages 4
Abstract Coca-Cola and Pepsi are the two most renowned beverage companies in the country, and they happened to have similar taste. Even until today these two beverages are among the most popular with the consumers. With the vast popularity of the two companies, and there successful brands, there is constant questions asked. In regard to business, the primary question is how the two companies can establish and maintain a competitive advantage through their business strategies. Other questions included the measurement guidelines of each company and how they used their strategic planning. Finally, the question of how each company measures their effectiveness and how they plan to apply that to their success. The Coca-Cola product was first sold in the 1800s by John Pemberton, a pharmacist from Atlanta. Pepsi Cola was introduce in 1898 and sold to the public in 1902, by Caleb Bradham, a pharmacist from North Carolina. The competitive advantage, which both Coca-Cola and Pepsi both have is global recognition; internal and external operations are recognized worldwide. Reach will discuss the mentioned topics in regard to each of these companies. Competitive Advantages Coca-Cola and Pepsi-Cola have been successful companies for years. Consumers have their preference on one brand over the other. Both products are identical in appearance; however, the taste of each of the products varies significantly. Consumers over the world have their equal preference on beverage but both Coca-Cola and Pepsi are equally recognized on a global scale. Each of the companies has received recognition for their different strategies in relation to the competitive business measures. This process gives each of the…...

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