Elizabeth Arden

In: Business and Management

Submitted By katygo
Words 3098
Pages 13
EXECUTIVE MEMORANDUM

Company Name: Elizabeth Arden, Inc. Analyst: Katy Hernandez
SIC: 2844 Date: September 22, 2011
Business: Perfumes, Cosmetics & Other Toilet Preparations Established: 1960
TAX ID: 59-0914138
______________________________________________________________________________

Company Overview

Elizabeth Arden, Inc. was founded in 1960 and is headquartered in Miramar, Florida. It’s a beauty products company, engages in the manufacture, distribution, marketing, and sale of fragrances, skin care, and cosmetic products to retailers and other outlets worldwide. The company sells its fragrance products under the Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea, Pretty Elizabeth Arden, Curve, Giorgio Beverly Hills, PS Fine Cologne, White Shoulders, Juicy Couture, Kate Spade New York, John Varvatos, Rocawear, Alberta Ferretti, Halston, Geoffrey Beene, Alfred Sung, Bob Mackie, and Lucky. Its skin care products comprise moisturizers, creams, lotions, and cleansers under the Ceramide, Prevage, Eight Hour Cream, and Visible Difference. The company’s cosmetic products consist of foundations, lipsticks, mascaras, eye shadows, and powders in various shades and colors under the Elizabeth Arden brand name. Elizabeth Arden, Inc. sells its products primarily to department and specialty stores, mass retailers, perfumeries, boutiques, distributors, and travel retail outlets, as well as to independent fragrance, cosmetic, gift, and other stores. It also markets and sells its products through its e-commerce site at elizabetharden.com.

Corporate Structure

Ownership: Publicly owned company that is traded on the New York Stock Exchange under the trading symbol RDEN.

Major Share Holders: # of Shares Reported:
|MAURAN RICHARD C W |1,720,583…...

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