Elements Common to All Press Releases

In: Business and Management

Submitted By taratARA
Words 318
Pages 2
Compare & Contrast Two Marketing Strategies

Montgomery Ward or 128 years. In the year of 1872, Aaron Montgomery salesman. He invented the general products mail-order catalog. In the , Mr. Ward’s catalog was 240 pages long. And in 1919, Montgomery Ward . Montgomery Ward was established to meet the desires of the rural communities.
Robert Wood was directly under the Chief Executive Officer for Montgomery Ward, Terican business. Mr. Wood foresaw a future in the r significance of Ward’s name, Mr. Wood thought it seemed potential to transform Amcommonsensical to establish stores in the large cities andding them. Mr. Mereles rejected the pood decided to take his idea to Sears Roebuck.
During the Depression in 1931, n and put aside cash savings. Within three years, Mr. Avery turne of loss into $9 million profit.
In the meantimn from your competition, examine yourself to see what are your weak spots, and see if you can't discover new ways in your line to make sales and profits.”(Trumbore).After World War II, Mr. Avery was sure of a resulting dep, Mr. Avery decided to save, nher store for a solid fourteen years. As a mmpany that once had revenues that were 80% of Sears’s, were reduced to 29O attempted to implement an expansion program, but to no avail. In 1997 Montgomery Ward was unable to recover and declared Chapter 11.
Wh when creating the flyers and accessing what direction to go. So, far my marketing strategy has been successful. Montgomery Ward, on the otherhand, did not research the competition nor take the risk that needed to be taken until it was too late. WORKS CITED

Kaufman, L., & Deutch, C. (2000, December 29).Business day. Retrieved from http://www.nytimes.com/2000/12/29/business/montgomery-ward-to-close-its-doors.html
Trumbore, B. (n.d.). Montgomery ward, part 2. Retrieved from…...

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