Edmunds Case Analysis

In: Business and Management

Submitted By richdena
Words 1239
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Edmunds Case Analysis

1. SWOT Analysis
Strengths:
Has been in business for more than 2 decades
Has hard working, loyal workers
The business employs over 100 people, many of them are neighbors
Skilled and loyal employees
Has a reputation for reliability and exceptional, personalized service
The business has a market share that is holding steady at 75 percent
The business has a good management style
Weakness:
Thought for certain the company was well positioned for steady growth
Area of business is rural
The web page on the internet, does little beside give a basic description of the company
Right now the business is only in the domestic market
The products and service is only for the box industry
Replacing skilled workers is going to be difficult
Original employees are now nearing retirement
Opportunities:
50,000 square foot factory has room to grow
The brightest and best young people are right in this area
Though highly fragmented US corrugated box industry certainly qualified as a mature one, no one seriously expected US manufacturers to be dislodged from their position as major producers for both domestic and export markets.
Better use of the internet and web page
Threats:
Consolidation in the paper industry wiped out hundreds of US plants and many of the survivors either opening overseas facilities or entering into joint ventures abroad.
Investment of higher quality machines by companies broke down less frequently, thus they do not need the service or parts
Changes in the box industry
Emergency of any new direct competitors
The brightest and best young people in the area are likely to move away to better places that either pay more or have better benefits
2. What role do you expect the Internet to play in the corrugated box industry?
The internet is a powerful tool, and it is a tool that is painfully underused by enterprises. With…...

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