Economics Week 4

In: Business and Management

Submitted By lilbity1
Words 1098
Pages 5
Principles of Microeconomics
University of Phoenix

For more than 90-years, the name Walt Disney has been a world dominant leader in the family entertainment industry. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world ("The Walt Disney Company", n.d.). Over the years The Walt Disney Company has diversified into four major business segments: Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products. Diversification of products and services is a strategy that The Walt Disney Company clearly centered on in order to ascertain a competitive advantage in the entertainment industry. Over the years it has expanded into a household name and entertainment power house. It is for this reason brand has a loyal customer base and for most there is no substitute.
Marketing Scope
The Walt Disney Company’s largest and most value creating synergy it their marketing and advertising strategy. Despite the high prices of the Disney theme parks and resorts the number of visitors are unmatched by their competitor’s. The one of the main reasons behind the company’s success is their marketing strategy is interrelated. The Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products are able to promote and market each other’s products/services through one another. The Walt Disney Company is the world's largest media corporation, encompassing movies, television, publishing, and theme parks. Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a top comic book publisher and film producer. In addition, Walt Disney Parks and Resorts operate the company's…...

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