Donner Company

In: Business and Management

Submitted By roheryn
Words 3841
Pages 16
INtroduction
The three-year old Donner Company has positioned itself well within both the small volume, customized (contract) printed circuit boards market as well as the large volume, generic (captive) printed circuit boards market. Large electronic firms (AT&T, IBM) produced their components in captive shops, while smaller sized companies, or when large and small quantities of simple technology or fast turn-around prototype boards were required, these requests usually are fulfilled by contract shops.

With a company that is managed primarily by engineers, Donner’s core competency was, obviously, its engineering expertise, and it produced specialized circuit boards known as “soldermask over bare copper” (SMOBC) boards. Donner positioned itself to manufacture these boards to small and large electronic firms and management envisioned it as one of the industry leaders. With 750 competitors in the US alone, and a market that is volatile, Donner’s ability to anticipate and resolve design problems and prototype techniques enabled it to maintain its competitive edge. However, this competitive edge has been compromised by poor on-time delivery and high rate of product return, in addition to planning and manufacturing problems that caused bottlenecks, shifting bottlenecks and improper utilization of labor. These problems began to hamper the overall performance of the firm, and management started evaluating the company’s position and different strategic policies.

1. Draw the process flow diagram for a normal order that goes through the production system at Donner.
Receive "Master" artwork from customer
Produce negative image from circuit. Repeat image on each panel
Inspect for visual defects
Shear laminate into panel. Punch holes

Raw material purchase
Transfer pattern to panel
Copper immersion bath
* Wash
* Scrub
* Coat Photoresist
*DFPR…...

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