Differentiating Within Market Structures

In: Business and Management

Submitted By twimples
Words 1291
Pages 6
Differentiating Between Market Structures
Cotrinna Williams
Principles of Macroeconomics ECO/365
June 10, 2013
Kevin McKinley

Differentiating Between Market Structures in Kudler
As a hired consultant a market analysis is performed for the Kudler Fine Food Virtual Organization. To gain full review of the company's potential the organization’s strategic plan, marketing overview, customer’s views, and market surveys are reviewed. The information will allow an understanding of the company's competitiveness within the industry. The market structure that best relates to the virtual organization is revealed to access whether the organization has the ability to achieve long term profitability. At the end of the analysis recommendations will be provided to the company to show how the company can maximize profits.
Kudler Fine Foods is a gourmet shopping center that offers the finest pick of goods to its customers (Apollo Group, 2011). These goods contain organic ingredients and/or fresh selection without unnecessary preservatives (Apollo Group, 2011). Goods are rotated on the shelf on an ongoing basis, and those foods that are still in good condition are often donated to local shelters (Apollo Group, 2011). Kudler relies are the selective hiring of its associates to ensure that each customer that comes into their stores are fully satisfied with its services. If a customer is looking for a specific product and does not see it on the shelves the store will go out of their way to order the product the customer is looking for (Apollo Group, 2011). The strategic customer service offered by the store allows the company to remain one of the top picks by customers to go to for their food needs.
Based on the tool and resources available Kudler Fine foods is very competitive in the market. The organization has development loyalty and profitability…...

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