Culture and the Mass Media in the Bahamian Society

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Submitted By ZBETHM
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Culture and the Mass media in the Bahamian Society To me culture is the learnt characteristics of a particular group of people within a country and helps define it from any other country. Examples of Bahamian culture include our cuisine, music and arts, dress, social habits and dialect. The culture of the Bahamas, like any other country, can be influenced by many factors and one of these factors is the mass media. During our group discussion it was brought up that the Bahamian diet is influenced by other cultures, for example American and Chinese, and that the media does this through television and radio advertisements. Daily on all media outlets we can see and hear promotions for American fast food franchises like Wendy’s and Kentucky Fried Chicken; however, advertisements for Bahamian food establishments are very limited. I believe this may result in many young Bahamians becoming heavily influenced by foreign cultures and eventually not knowing how to prepare native cuisines, for example stew fish and pea soup and dumpling.
In addition, our group discussed Bahamian music and art. When one hears the word “reggae” Jamaica instantly comes to mind; this shows how music can be related to a country. For the Bahamas, music like Junkanoo and rake&scrap are associated with the Bahamian culture, but we realized that these forms of Bahamian music are not predominating on various local radio stations. Furthermore, Junkanoo music is only played frequently during a certain time of the year. Even though Bahamian artists like Baha Men were world renowned we seem to not appreciate or like our music. In fact, a group member stated that “Bahamian artists make themselves look unappealing and sing about foolishness”. I feel this view is enforced by the

media because we hear and view more music and videos from foreign artists which gives the perception that non Bahamian is…...

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