In: Business and Management

Submitted By yuiso
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Primer proyecto: Pub

El primero de los proyectos que vamos a valorar y analizar es el pub. Este pub se va a llamar Dublinenses. Se trata de un pub con un estilo de bar irlandés. Estará situado en San Sebastian de los reyes, en una de las calles donde hay bares de este estilo, pero donde el mercado no está saturado.

La clientela a la que optaríamos serían personas de 25 a 45 años, personas con una determinada edad a las que les gusta desconectar, con lo cual será un establecimiento en el que prácticamente todos los días a partir de las 4 de la tarde tendrá afluencia de gente ya que a partir de esa hora se servirían café. Aún así el negocio estaría orientado más al ocio nocturno ya que la mayor parte de sus clientes consumirían por la noche.

El lugar de la situación de nuestro pub seria un sitio estratégico ya que se trata de una calle concurrida por personas de los rangos de edad que buscamos y además es conocida la calle por el ocio nocturno ya que se trata de un lugar donde las viviendas están alejadas. Además en este lugar solo hay otro negocio que podría tener características similares con lo cual podríamos optar a una gran parte de la clientela total.

Para poder optar a dicha clientela nos vamos a basar en el servicio que vamos a ofrecer. Este servicio se basará en unos camareros con experiencia y conocimientos de cocteleria para ofrecer productos de gran calidad así como unas instalaciones nuevas.

Para poder abrir el negocio hemos pensado en hacer una gran inversión al principio ya que nuestro negocio va a necesitar un local de grandes dimensiones. Hemos elegido un local de 320 m^2 de los cuales serian aprovechables 220 m^2. Para adquirir el local tendremos dos posibilidades, la primera de ellas sería comprar el local, para lo que tendríamos que hipotecarnos por unos 3.000 euros mensuales. La segunda opción será la de alquiler, que sería de…...

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