Consumption Value

In: Business and Management

Submitted By juzzy
Words 6468
Pages 26
Author's personal copy
Information & Management 47 (2010) 53–59

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User acceptance of hedonic digital artifacts: A theory of consumption values perspective Ofir Turel a,*, Alexander Serenko b,1, Nick Bontis c,2 a College of Business and Economics, California State University Fullerton, P.O. Box 6848, Fullerton, CA 92834-6848, USA
Faculty of Business Administration, Lakehead University, 955 Oliver Road, Thunder Bay, Ontario P7B 5E1, Canada c DeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ontario L8S 4M4, Canada b A R T I C L E I N F O


Article history:
Received 24 June 2008
Received in revised form 11 September 2009
Accepted 2 October 2009
Available online 14 October 2009

Hedonic digital artifacts have become prevalent in today’s society. Their users typically pay for them, and in exchange are generally provided with benefits involving enjoyment. Today’s research on technology adoption and use, though, has focused mostly on organizational or personal aids that provide efficiency and effectiveness and are free of charge for users. To bridge this gap, we identified several value drivers of hedonic digital artifacts and measured them in the context of mobile phone ringtones using the theory of consumption values. Hypothesis testing was performed using PLS on data collected from 422 ringtone users. Results confirmed that the overall value of hedonic digital artifacts is a third-order composite assessment, which successfully predicted behavioral usage and positive word-of-mouth intentions.
Theoretical and practical implications were discussed. ß 2009 Elsevier B.V. All rights reserved.

Technology adoption
Perceived value
Hedonic technologies
Digital products…...

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