Consumerperception Radhuni and Open Spice

In: Business and Management

Submitted By shufal
Words 9585
Pages 39
1.1 Introduction
Spices are the imperative ingredient to make food tasty and delicious. It is the most common and important ingredient for food items of our daily consumption. A Bangladeshi cannot think of a meal without using spices, it is our food habit and tradition.
The history of spice is almost as old as human civilization. It is a history of lands discovered, empires built and brought down, wars won and lost, treaties signed and flouted, flavors sought and offered, and the rise and fall of different religious practices and beliefs. Spices were among the most valuable items of trade in ancient and medieval times.
As long ago as 3500 BC the ancient Egyptians were using various spices for flavoring food, in cosmetics, and for embalming their dead. The use of spices spread through the Middle East to the eastern Mediterranean and Europe. Spices from China, Indonesia, India, and Ceylon (now Sri Lanka) were originally transported overland by donkey or camel caravans. For almost 5000 years, Arab intermediaries controlled the spice trade, until European explorers discovered a sea route to India and other spice producing countries in the East.

1.2 Background of the Study
The report has done to complete the partial fulfillment of Effective Business Communication for Managers (EMBA_504) course. The entire report is done under close supervision and instruction of our honorable course instructor Engr. Kamrul Hassan.
We have completed our report based on a comparative study between Open Powder Spice and Branded Spice taking Spice as generic product in our consideration. We focus on the consumption pattern of spices, health benefit of spices, spice consumption level in our country, advantage and disadvantage of open and branded spice. We also focus on consumer trend of using spices.
Spice as powder form found in open market and in packed condition. These two the…...

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