Consumer Studies

In: Business and Management

Submitted By llshokoll
Words 654
Pages 3
MDSE 3750
Consumer Studies Semester Project

Objectives: * To provide students with the opportunity to apply course concepts and ideas to a specific brand/product * Develop your team building, * Refine time management skills, * Apply written and oral communication skills.

Procedures: Groups and Brand Selection 1. Groups of three people will be formed. You will have a window of opportunity to select your own group; students not selecting a group will be placed in one.

* Sign-up Deadline: Midnight, September 24 * All student not in a group by the time Dr. Kinley logs on September 25 will be placed into a group.

2. You will be asked to select a brand (of product or store) to focus on for the semester. 3. Once groups are formed, students will submit their “top 3” list in the Bb Discussion Board, which will open on September 25. Dr. Kinley will make the final selections for each group. Your Top 3 should be in order of preference.
**** NOTE: This discussion board will be in the “Discussion” menu-item on the left-menu of Bb. DO NOT POST YOUR PREFRENCES IN YOUR GROUP DISCUSSION BOARD.

Project:
After the brand/product is selected, your group will focus on that specific product and relate it to all concepts we discuss in class. Your team will keep a running wiki of how each chapter’s materials relate to the product (starting with Text Chapter 3). In some chapters, there will be more to discuss than others. Your job is to, as a group, discuss what was covered in class and the book and write how it relates to your product. It is not necessary to discuss every vocabulary word or concept from each chapter. Rather, I would like you to evaluate how the concepts relate to your product, and write a summary of how and why it is important. If you have illustrations from commercials or advertising to…...

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