Coke and Pepsi in the Twenty-First Century

In: Business and Management

Submitted By Nautica100
Words 2396
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Running head: Cola Wars 1

Coke and Pepsi in the Twenty-First Century
University of Redlands
Deborah Bedgood-Ealy
Professor Richard Doyle
March 12, 2015 Coca-Cola and Pepsi function in the soft drink industry as dominating players and have remained market leaders for a long time. The key competencies of Coke and Pepsi range from the product, supply chain and distribution, marketing and customer loyalty. Each of them has developed operating procedure. The supply chain forms a major component or a competency that helps these companies form a competitive advantage for themselves (Wheelen & Hunger Page Ref: 332-335). Training of human resources also forms an important element as it helps strengthen the human resource. The main objectives of the training and the requirements are to be communicated to the employees along with details about when and where it has been organized. Several arrangements for the tainting session to be conducted, including the overhead projectors and stationary are to be arranged for in the office of Pepsi and Coke which leads to the strengthening of the human resources as an organizational resource (Page Ref: 246-247) The differences between resources important for competitive advantage and those that should be disinvested from industry/positioning perspective. The most important elements in this industry include the economics, market and competitive factors. The economic factors relate to the global economics conditions as the greatly impact the demand and consumption of soft drinks. This leads to there being a need for the marketers of the soft drink industry to ensure that the economics conditions of the markets that they enter or operate in are favorable and provide sufficient scope for them to operate successfully (Page Ref: 7 -10). The next most important elements is the market factors. As…...

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