Cocacola in India

In: Business and Management

Submitted By chethetlc
Words 3393
Pages 14
Transcript of Coca-Cola photo credit Nasa / Goddard Space Flight Center / Reto Stöckli
1886 -2013
How might Coca-Cola have responded differently when this situation first occured, specially in terms of responsibility to negative perceptions among Indians of Coke and other MNCs?
If Coca-Cola wants to obtain more of India's soft drink market, what change does it need to take?
Companies like Coca-Cola and PepsiCo in demonstrating their commitment to working with different countries and r especting the cultural and natural environments of those societies.

of all beverages consumed around the world are Coca-Cola products.
Coke make so many different beverages that if you drank one per day, it would take up
9 years to try them all.
Coca-cola's $35.1 billion in revenue makes it the
84th largest economy in the world, just ahead of Costa Rica.
The Coca-cola brand is worth an estimated
$74 billion
: more than Budweiser, Pepsi, Starbucks and Redbull combined.
If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over
2000 times.
The red & white Coca-cola logo is recognized by
94% of the World's population.
There are 33 non-alcoholic brands that generate over $1 billion in revenue. Coca-cola owns a whopping
15 of them.
Around the world, the average person consumes a Coke product every four days.
Coca-cola spends more money on advertising than
Microsoft and Apple combined.

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Cocacola Company is most recognized among customers which was proved by the research done in last July reported on , according to that the most recognized brand about 90% was coca cola. The survey was taken from USA, Canada, UK, France, Germany and Australia. Red text Coca cola written logo is very famous and most recognized in word due to its strong brand awareness and global viewership because of sponsoring Olympics. There have been some variations in logo mostly just in the change of front style. It has been using slogans since1986 till today. They have been using many slogans with the passing of times and differently in different countries such as America Australia/New Zealand Spain India Indonesia Japan Pakistan, Philippines, Poland, Russia shown in appendix. Where as its packaging has also helped in increasing its brand awareness due to its being convenient to shelf keeping and placing in freezers etc. Its availability in different sizes has increased its ease to access and availability’s much it seen as much it increases its awareness. Coca cola has been heavily implementing digitalization keeping in view the need of customers and today’s word trends by being available on social networking websites and by having their own official websites. The purpose to do so is to keep their customers involve with brand. Its distribution channels DISTRIBUTION CHANNELS: Coca Cola Company makes two types of selling * Direct......

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