Chinese Social Media

In: Business and Management

Submitted By shirleycherish
Words 351
Pages 2
When beginning Tee Leaves, we had a vision but didn’t know where to begin. Through the process, we became educated on digital software like Photoshop and Illustrator. We played around with many different designs and concepts before we decided on what is now our final product. We also began coming up with creative ways to market our Namaste Tank. And from this, we learned a great deal about online marketing, particularly through Facebook and Chinese micro blog. We also saw firsthand the importance of knowing your target audience. We struggled through this a bit before really figuring out whom it is that we are targeting and how to best communicate with them.

Renren—students and friends: ("on-campus network") is a Chinese social networking service that exists as the Chinese remake of Facebook. It has been called the Facebook of China, popular amongst college students. In April 2011, it had to update its statement accurately to "a total of 31 million active monthly users."

Mircoblog—sina: fashion and yoga people
Sina Weibo ("New-wave Microblog") is a Chinesemicroblogging (weibo) website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users. It has 503 million registered users as of Dec 2012.[4] About 100 million messages are posted each day on Sina Weibo.

Taobao—ebay: everyone
Taobao Marketplace is a Chinese language web site for online shopping, similar to eBay and Amazon. Taobao Marketplace facilitates consumer-to-consumer (C2C) retail, so we believe this providing a really great platform for small businesses or individual entrepreneurs, just like us, to open online retail stores that mainly cater to consumers in mainland China, Hong Kong, Macau and Taiwan.
We really did a pretty good response from the Chinese market; especially on Chinese Micro-blog we got 5 repost shares in…...

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