Channel Managment

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Channels of Distribution
A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words, it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers, consumers or users and the various middlemen like wholesalers,selling agents and retailers(dealers) who intervene between the producers and consumers. Therefore,the channel serves to bridge the gap between the point of production and the point of consumption thereby creating time, place and possession utilities. A channel of distribution consists of three types of flows:Downward flow of goods from producers to consumers Upward flow of cash payments for goods from consumers to producers Flow of marketing information in both downward and upward direction i.e. Flow of information on new products, new uses of existing products,etc from producers to consumers. And flow of information in the form of feedback on the wants,suggestions,complaints,etc from consumers/users to producers. An entrepreneur has a number of alternative channels available to him for distributing his products. These channels vary in the number and types of middlemen involved. Some channels are short and directly link producers with customers. Whereas other channels are long and indirectly link the two through one or more middlemen. These channels of…...

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Distribution Channels

...istribution Channels at Clothing Retailer Hennes & Mauritz A key ingredient in retailing success is the strength of a company's distribution channels. Kerry Capell's (2002) Business Week article looks at Sweden-based Hennes & Mauritz's (H&M) sourcing and inventory management strategies and their reliance on distribution channel partners. H&M has developed a unique distribution channel strategy to compete with better entrenched retailers including Gap, Old Navy, Zara and FCUK. H&M Product Strategy Understanding H&M's distribution strategy requires a clear understanding of their product philosophy and strategy. Like Gap and other clothing retailers, H&M markets to a particular segment of the fashion consumer market. H&M's philosophy is "Fashion and quality at the best price" (H&M, 2004). H&M keeps up with its competitors by providing a variety of styles from "updated classics and fashion basics" to cutting-edge fashion trends (H&M, 2004). Kotler defines the product as a combination of goods and services (Kotler et al, 2001). H&M seeks a product edge by providing affordable fashion lines similar to its competitors, but with a "fast turnaround" from design to production to sales floor (Capell, 2002). Capell focused on this integrated distribution channel in his article. Distribution Channel Outline Marketers often refer to the fourth P, place, as placement, logistics or distribution. Marketers must create a place or a way for logistics and physical delivery to......

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...through a number of ways. First of all the Company can conducteducational and psychological measurements. This task will involve assessment of abilities, skills and character evaluation of applicants. Through psychometric evaluation, the Company can ensure that employees have the right attitude necessary to fit into the organisation. Another method Companies use to recruit members of staff is through interviews. Here, the Human Resource Department can ask applicants questions that evaluate their decision making abilities and how they would deal with certain situations if presented with them. The Department can also employ the use of written interviews where applicants answer questions addressing key issues in the organisation. Through these channels, the Department contributes towards organisational performance. An example of a Company that performs this role well is Tesco Ireland. The Company notifies the public about vacancies. It then posts a questionnaire online and interested parties fill it at that time. This is then evaluated and those who fall within their minimum requirements are invited for an interview. In the interview, applicants are asked a number of questions and those who did extremely well are further analysed and retained. Those who did moderately well are not immediately eliminated; instead, their interview questions are kept on file then these are reviewed after six months. By so doing, the Tesco Ireland makes sure that its employees are highly capable......

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...our customers, we strive to set higher standards for all in the business. Through Club Indigo we ensure the maximum level of customer satisfaction for our corporate accounts and establish concrete relationships through tailor-made services and special offers for our major clients.” Club Indigo is responsible for building relationships with its exclusive clientele, through superior customer services.   Other Sports Events Recently Mobilink also held an invitational tennis tournament in Karachi and has organized and sponsored various sports events across Pakistan, including cricket and Polo tournaments, providing quality entertainment to its customers. Direct Marketing Mobilink also uses direct channels to reach its customers without using marketing middlemen. These channels include direct mail, catalogues, tele marketing as well as e-marketing. Mobilink also uses a very unique technique to reach its customers directly. SMS Marketing Mobilink uses SMS marketing to send messages directly to customers. SMS marketing creates one-on-one communication with the market. Mobilink management believes that:- “Today’s consumers are mobile and today’s marketing must reflect that.” As SMS is one of the largest platform to reach consumers and almost every mobile phone is SMS enabled, this method has 100% penetration. SMS targets end consumers directly via their mobile phones and compels them to take action in order to enjoy a promotion, thus increasing the success rate of the......

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Channel Conflict conflict Louis W. Stern and Adel I. El-Ansary defined channel conflict as "... a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impending him from achieving his goals." Three types of conflict are common in distribution channels:   (1) Horizontal conflict occurs between two marketing institutions at the same level in the channel.   (2) Intertype conflict results from the use of different types of distribution outlets in the same market area.   (3) Vertical conflict is among members of the same channel of distribution.   The four strategic alternatives available for resolving the conflict between channel members are: bargaining, boundary, interpenetration, and superorganizational strategies.   Under the bargaining strategy one member of the channel takes the lead in activating the bargaining process by being willing to concede something, with the expectation that the other party will reciprocate by adopting flexibility.   The bargaining strategy will work out only if both parties are willing to adopt the attitude of give-and-take and if the bottomline results for both are favorable enough to induce them to accept the terms of the bargain.   The boundary strategy handles the conflict through diplomacy, i.e., by nominating the employee most familiar with the perspectives of the other party to take up the matter with his or her counterpart there. In order for this strategy to succeed...

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...MFLO in 1961. Hudood ordinance faced severe criticism at national and international levels, due to the discriminatory clauses of the ordinance. The tragic part is that even the governments of Benazir Bhutto and Mian Nawaz Sharif could no undo Zia-ul-Haq’s“unjust” laws. The reason which can be ascribed to this omission is that their tenure were short and both faced political turmoil and instability, during the democratic era of 1988 to 1999. When General Pervez Musharraf took over, first as Martial Law administrator and then as President in 1999, his liberal approach motivated women NGOs to build pressure on his government for ensuring women rights. This pressure was further added, when the mushroom growth of privately owned TV and radio channels came into being.14 consequently, women reserved seats in National assembly were increased from 20 to 60 and in provincial assemblies, 128 seats were reserved for women. In addition to this, Women Protection Bill (WPB) was passed in 2006 as mentioned in table 3, with a conditional support of such NGOs like APWA, WAF and Shirkat Gah, because it was generally believed that WPB was unable to completely repeal the draconian laws of Hudood ordinance. These 452 Shehzadi Zamurrad Awan Role of Civil organizations demanded the abolition of the Federal Shariat and Appellate Shariat court, under the pretext that it created a parallel judicial system in this country under Hudood ordinance and that all citizens should be treated equally......

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... After your request to our Marketing personnel, I hereby release the finding of our report that outline the most relative and effective channel structure for Tiffany & Co. This report provides a detailed look at the channel design decision paradigm. This report suggested alternate channel strategies and evaluated each. It also gives some added recommendations from the Marketing Department. Our researches suggest that the best channel design structure follow is Vertical Channel Structure and Multi Channel Structure. Thank you for choosing out marketing team to complete the research. We enjoyed the opportunity that we received from your business. Please do not hesitate to ask any of your concern or questions. Regards, Thi Nguyen Marketing Consultant Prepared For: Charles Tiffany Company: Tiffany & Co. Date Submitted: 11 – 10 – 2013 Student Name: Thi Nguyen Student Number: U1004604 EXECUTIVE SUMMARY This report has been authorized by Mr. Charles Tiffany from “Tiffany & Co”. The report was commissioned to outline the most effective channel structure for Tiffany & Co. Analysis, study and make recommendations to change to the channel design chose for the company. The finding indicated that a number of changes should occur if Tiffany & Co. wants a more effective and efficient distribution channel. The improvement that need to be made range from setting and coordinating distribution objectives, some distribution objectives given......

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Marketing Channels

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...are nebulous feelings instead of tangible physical needs. • They influence behaviour. It is said that, “we are logical only to the extent our feelings let us be.” Motivation 3 What is a Motive Human behaviour is designed to achieve certain goals and objectives. Such goal directed behaviour revolves around the desire for need satisfaction. The needs set up motives to accomplish goals. Motive is derived from the Latin root movere, which means ‘to move’. They are expressions of a person’s needs; hence they are personal and internal. They are the very heart of motivational process. Definition of Motive As Berelson and Steiner state: “A motive is an inner state that energizes, activates, or moves and directs or channels behaviour toward GOALS”. Standford and Wrightman describe a motive as: “It is a restlessness, a lack, a yearn, a force. Once in the grip of a motive, the organism does something. It most generally does something to reduce the restlessness, to remedy the lack, to alleviate yearn, to mitigate force. Needs Give Rise to Conscious Action Individual +ve wants/ perception Needs/Motives Incentive Action -ve (tension) (Creates tension) (Release of tension) Motivation 4 Some Important Motives Relevant......

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Communication Channels

...Communication Channels Scenario I: You are the Marketing Manager for a new beverage that has done remarkably well in the United States after its introduction, especially in sports arenas such as football and basketball. The Vice President of Operations charged you and your team to develop a strategy for entering this new beverage into the global market. You need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy. What communication channel will you use? Why is this channel the best choice in this situation? What communication channel will you use to convey your strategy to the Vice President of the Operations? Why is this channel best choice in this situation? The communication channel of choice to deliver non-routine information that has a sensitive timeframe and requires immediate feedback is one with high channel richness. A face-to –face meeting should be schedule as soon as possible with the team to provide them with the product detail and get them started immediately to achieve the one week deadline. To communicate the strategy to the Vice President of Operations a written form of communication would be the communication channel of choice. Robbins and Judge (2011) stated: “Why would a sender choose written communication? It’s often tangible and verifiable…The marketing plan for a new product, for instance, is likely to contain a......

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...Because there are so many ways they can communicate with each other. Wal-Mart divided the channels of communication into two categories from the most important to the less important way to communicate. These categories are physical media channel and mechanical media channel (commitment AB, 2008). Physical Media Channel is when the person who is speaking can be heard and seen by their employees. This method of communication is used when the person receiving the message expect to get physical communication especially when dealing with concern messages and the employees want to hear it from their manager face to face. Under this channel there are so many ways for managers to communicate with employees, management team and other organization. These physical media channels that is used for communication is through large meetings, department meeting, video conferences and viral communication (CAB, 2008). Mechanical Media Channel is the second type of communication channel that Wal-Mart uses to communicate with management, employees, and other organizations. This communication channel means there are a lot of electronic and written channels that is used for message or giving a deeper knowledge on how to communicate better with each other. There are so many different ways management can communicate under mechanical media with their management team, employees and organizations. The different channels of communication are email, internet, personal letters, weekly news letters,......

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Channel Scenarios

...Communication Channel Scenarios Virgilio Matos, Díaz University of Phoenix Management - MGT/521 July 16, 2012 Dr. Clara Segarra, Román Communication Channel Scenarios As we all know, the communication is the method of transfer a message from one person to another. The companies, industries, organizations and the World itself depend on it to maintain their proper operation and function. Our World as we know it could not be the same without the communication. Thanks for today’s technology the communication have multiple channels that help us send our message in different ways. The ways we use to send that message is what we call as “the communication channel”. And when we need and effective communication, we need to select the appropriate channel because using the inappropriate one our message cannot be send and receive like is supposed to. Each particular situation has a specific communication channel depending of what we need to say. For that there are multiple channels that we can use such as: face-to-face conversations, live speeches, memos, letters, e-mails and telephone conversations, among others. In this assessment I will evaluate three scenarios and choose the proper communication channel that fits in each situation and resolve the presented problem. Scenario # 1 – New beverage into the global market. I am the Marketing Manager of a Company and I was assigned a task that needs to be completed in a week by orders of the Vice-President of......

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