Case Jetblue

In: Business and Management

Submitted By ecm12
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Case Study JET BLUE
1) Jet Blue, with the motto of Happy Jetting not only fulfills the customers satisfaction rate, it sets the bar high. What do customers want when they fly abroad to another country or from one place to another? Cheap prices, comfortability, and a good service. With todays economy these are hard to offer in the market unless you are willing to pay the price. This is where Jet Blue plays the role. Jet Blues fuel efficient jets allow lower fuel costs which saves the customers pocket, good news for everyone. These small jets do not only consume less fuel, they also come with an extra 3 inches of legroom which can be very confortable for bigger customers or for long flights. Customers flying usually get hungry thousands of feet about the ground, that is where Jet Blues quality service comes in. They offer quality beverages and snacks with a variety of choices for completely free of charge, which most airlines lack. Along with comfortable leather seats and extra leg room there are entertainment systems with various channels, and satellite television for each person, along with free wi-fi service for people with smarth phones and laptops.
2) When a customer buys a Jet Blue flight they are up for a treat. Low fare prices are the first thing one notices with Jet Blue. Not to be confused with cheap, low quality flights where you might think you are flying as a hostage without food and space. Customers that know Jet Blue are aware that it is the complete opposite. Most customers show loyalty to Jet Blue not only due to their low price, its quality service plays a big role. Jet Blue offers many things that other airlines dont, and if they do they are pretty pricy. Jet blue offers free variety of snacks and beverages. Leather seating with extra leg room for everyone and also attached to every headrest theres an own entertainment system for each and every…...

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