Case Analysis Fairchild Water Technologies, Inc.

In: Business and Management

Submitted By o0smile0o
Words 1993
Pages 8
-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------
Marketing Case
Fairchild Water Technologies, Inc.
Rong Fan

I. Firm Summary a. What is the firm’s current mission/vision?
Gather background data on the possibility of Fairchild Water Technologies, Inc. entering the Indian market for home water purification devices. b. Describe the firm’s current brand.
Fairchild Water Technologies, Inc. was founded in 1980 by Eugene Fairchild. The company’s first product was a desalinator used by mobile home parks in Florida to remove salts from brackish well water supplied to residents and that lead a huge success. New products’ prices higher than other competitors. The company have over 4,000 employees. The company start to export sales from 1985 and almost reach $140 million in 2000. The company has a lot of sales offices, small assembly areas and distribution facilities in other countries. By late 1995. Two models had been sale to other countries and got a big success. In late 1999, the company has the “delight purifier”. c. What is the firm’s current unique selling proposition (i.e. what is it that they do that their competition doesn’t do)?
Delight Purifier. The Delight purifier used a combination of technologies to remove four types of contaminants found in potable water. The engineers at Fairchild Water Technologies, Inc. had interpreted several WHO reports on potable water and had combined the technologies to purify water to a level beyond WHO standards. II. Firm Marketing Mix Summary d. What are the firm’s current products?
Delight Purifier. e. What are the firm’s…...

Similar Documents

Analysis on the Case of Untouchable Water Carrier

...INTRODUCTION The case of the “Untouchable Water Carrier” to the best of my knowledge can be viewed as dealing with human resources management and organizational issues surrounding two categories of relationship: Employees and Traditional customs. It also deals with the constraints that traditional social structures and relationships place on hiring and promotion decisions. After reading through the cases stated in this article, I have decided to analyze the article according to paragraphs as they appear relevant for purpose of analysis. RELEVANCE TO INTERNATIONAL BUSINESS To my understanding, I believe the first paragraph tells us that as Managers we should not deprive employment to a prospective employee based on his/her societal standing or neither affiliation, neither sexual orientation nor religious affiliation, race and gender, Managers should strive to hire the best candidate for a position. This paragraph relates to paragraph 3 on the appendix talking about the “Caste” system which defines a “Caste” as a group of families whose members can marry with each other and eat in each other’s company without believing themselves polluted. This also relates to black and white segregation in the United States. As managers we should know this ethically wrong in business, employees should be hired based on their capability to perform their job description task and not based on race, political affiliation, gender and societal affiliation. To my understanding, I believe second......

Words: 1024 - Pages: 5

Case Analysis, Apple, Inc.

...Case Analysis, Apple Inc. 1 Case Analysis, Apple Inc. 1 of 4 Case Analysis, Apple Inc. 2 This case analysis is written to analyze the topic of Strategic Management and answering the question of why it is critical to the success of an organization in meeting its goals and mission. This analysis will address the major issues surrounding the organization or individuals involved with the organization, will identify alternate courses of action to address the issues identified with a decision/recommendation for action. Once called Apple Computer and historically know for its Macintosh personal computers (PC) line, Apple Computer dropped the latter part of its name in 2007 and became Apple, Inc. Even though non-PC product lines drove the majority of Apple’s financial performance there still seemed to be no real change in the company’s strategic profile. There were several thousand people that were laid off and by lying off employees to try and fix their financial issues, could have been a portion of the problem (Yoffie & Slind, 2008). Jobs are what contribute to a company’s effectiveness. If the jobs had been retained and management had attempted to find new ways of conducting business to survive by being innovative, Apple, Inc. may have witnessed success earlier (Mello, 2011, pp 112-115). Steve Jobs, Steve Wozniak, and John Sculley came on board and made great strides towards increase in effective marketing, partnering with other companies and joint......

Words: 950 - Pages: 4

Apple Inc. Case Analysis

...Apple, Inc. SWOT Recommendation Outline Strengths * Market leader * Diversified products and markets * Superior revenue and margins * Ongoing innovative product design * Superior supply chain and manufacturing efficiencies * Product reliability * Highly effective advertising * Ongoing use of superior operating systems * Worldwide demand for the iPhone * Mac’s increasing domestic market share * Management is committed and confident * Allowing iTunes songs to be sold online without DRM | Weaknesses * The loss of Steve Job’s visionary spirit and superior leadership * Lack of compatibility options in its software * High R&D costs * iPhone’s late move to Verizon network * Safari’s conservative interface compared with Google Chrome’s * Apple does not have it’s own processors or memory, they rely on other companies for them * No plans to producte a netbook laptop | Opportunities * Expansion to a broader range of customers with lower cost product options. * Targeting of government and additional educational institutions. * Entry to new foreign markets. * Constant growth in the PC and smartphone segment. * Expansion into the gaming market * Growing market of energy efficient products * Production of Netbooks | Threats * Competitors with less expensive products * Competition in technology with other key players in the PC industry like HP, Dell, Acer * Competitors trying to recreate iTunes * Increasing popularity...

Words: 788 - Pages: 4

Apple, Inc. Case Analysis

...APPLE, INC. CASE ANALYSIS Written by: Jessica A. Mahfoudi AMBA 640 Dr. Larry Williams University of Maryland University College February 25, 2013 This page is intentionally blank   EXECUTIVE SUMMARY Management Information Systems allow companies to remain competitive in today’s fast-paced world and especially when conducting business on the Internet. Organizations must adapt to technological advances and innovations to keep pace with today’s rapidly changing environment (Baltzan, 2012). Every day there is some type of new technology, new internet site, new software or hardware program that someone is learning how to use. Apple, being a major technology company needs to keep up with these advances to keep their customers happy. This paper focuses on Apple, Inc., its competitive advantage and the challenges Apple faces to stay in the top of consumer reports. Data, information, business intelligence and knowledge are discussed and how they are relevant to the production of Apple products. Knowledge cannot be acquired until data, information and business intelligence are researched. The paper then goes on to discuss Porter’s Five Forces Model and how it is applied to Apple, Inc. and its products. Apple has lowered the threat of substitute products by including a great variety of features on all of their products. Since the original iPhone's release about four years ago, the threat of substitute products or services has greatly......

Words: 4317 - Pages: 18

Airstar Inc. Case Analysis

...Caso capítulo 2 “Airstar Inc.” En un ambiente tan competitivo para una empresa como Airstar In., la cual se ha mantenido a pesar de la rivalidad con las grandes corporaciones, como lo es General Electric, todavía poseen una clase de clientes fieles a ellos, por su calidad en los servicios. Pero, existía un problema bastante importante, en el funcionamiento de la empresa, el cual el nuevo presidente de la compañía Roy Morgan le ha tocado enfrentar, y estos son las disputas que hay entre los ejecutivos, que generan caídas en la eficiencia de las tareas de la organización, asunto inesperado por parte del nuevo presidente, ya que , el asumía que al tener en una compañía establecidos una serie de tareas y rutinas para el funcionamiento de la empresa como se venía haciendo, no habría porque existir alguna clase de problemas entre los empleados, y más aún entre los ejecutivos que son los que deberían llevar la dirección de su área asignada. Sin embargo, de esta misma situación se originaron los problemas, porque, no estaba existiendo una dirección superior a la de los ejecutivos, la jerarquía de la organización se estancaba ahí, tanto así que Roy Morgan no tenía el acceso a la información administrativa de la empresa, por lo que al organizar la junta entre ejecutivos, el vicepresidente de manufactura Jim Robinson, hizo caer en cuenta a todos los demás que el problema se encontraba desde la dirección de la presidencia, porque, se estaba llevando a cabo una dirección informal...

Words: 451 - Pages: 2

Artelite Inc. Case Analysis

...Artelite Inc. Artelite Inc. est une entreprise Montréalaise spécialisée dans la fabrication de meubles de bureau haut de gamme en bois. Elle a été fondée en 1991 par George Sayegh, un entrepreneur avec plus de 35 ans d’expérience dans les meubles de bureaux. Cet entrepreneur Syrien a fait des études à l’Institut des Art Appliqués de l’Université de Montréal, en design industriel, qu’il a complété avec un diplôme en gestion des opérations et du secteur d’activité. C’est une personne qui fonctionne beaucoup de manière impulsive et qui suit le plus souvent son instinct pour prendre des décisions. Il a prouvé, tout au long de sa carrière, avoir un talent certain pour sentir et profiter des bonnes opportunités quand elles se présentaient. Cela a sauvé son entreprise de la banqueroute en 1992 quand leur principal client Artopex a fait faillite et a entrainé avec lui la compagnie de Sayegh. Grâce à la détermination et à l’investissement de son fondateur, Artelite a réussi à remonter la pente, et est aujourd’hui une entreprise lucrative avec, en 1999, un revenue de $11.22 million, ce qui représente une hausse de 40% par rapport à l’année précédente. Les revenues de l’entreprise sont en hausse d’en moyenne 25% depuis l’année de sa création, et Georges Sayegh n’est pas inquiet quant au côté financier de son entreprise. En effet, l’Exhibit 1 montre que la compagnie Artelite est très lucrative : les marges de croissance augmentent d’année en année, ce qui signifie que l’économie......

Words: 1381 - Pages: 6

Case Analysis Abc Inc

...Case Analysis - ABC, Inc. Scott D. Mullen COMM/215 April 17, 2014 Shannon Pickard, MLA Case Analysis - ABC, Inc. Introduction The hiring process is a long and tedious process, but it must be completed with professionalism and accuracy. Business owners hire recruiting experts to find employees that will be the best fit and will portray the professionalism they desire for their company. Now that prospected employee is hired, the biggest obstacle is to retain them. “Be prepared with the tools, paperwork, and equipment new employees will need to do their job safely and effectively from day one.” (Swafford, 2014). Background The case being reviewed involves a new employee who is in charge of the hiring process for ABC, Inc. With only six months experience in the company, Carl Robins has been tasked with the hiring of 15 new employees and setting up an orientation for them. He was entrusted by Monica, the Operations Supervisor, to have all of the orientation requirements done, in order to complete the hiring process by June 15th. Unfortunately, on the day of orientation, Carl discovered many of the required paperwork and necessary tasks to start the orientation was not completed. Key Problems The portrayal of professionalism within a business is the first impression a new employee will see when they are going through the orientation process. Is the company asking the right questions to the new employee? Is the company providing the necessary information and......

Words: 1457 - Pages: 6

Fairchild Water Technologies

...Case Study Student: 00599-3878 By the year 2000, Fairchild Water Technologies, Inc. (Fairchild) was a mature company experienced in the realm of water technologies and offering a diverse product line consisting of desalinators, particle filters, ozonators, ion exchange resins and water purifiers. Even though their prices were higher than those of many competitors, industry experts generally regarded the product line as superior in terms of performance and quality. Fairchild had experienced some early success upon entering the markets of developing countries and was now poised to become a leading competitor in these foreign markets. Based on the information presented in the case study, I believe that Fairchild should aggressively enter the Indian market since there is a high likelihood that Fairchild could become the market leader in home water purifiers. Specifically, I would recommend that Fairchild enter the market under a joint venture using a skimming pricing strategy. Ultimately, this strategy should maximize profits and minimize the risks of entering the market of a developing nation. I will first outline why such a strategy is possible and then summarize the advantages (and disadvantages) of a joint venture. I will also outline how this strategy can be executed most efficiently. 1. In regards to market potential, there is a tremendous need for improved water quality in India. This need is exacerbated during the Monsoon season. Many Indian consumers had......

Words: 1511 - Pages: 7

Continental Carriers Inc. Case Analysis

...Blue Sky University Student Research FedEx Corporation Tanan Jargalsaikhan Table of Contents Key Information 3 Business Description 4 Industry Overview and Competitive Positioning 5 Porter’s Five Forces model 5 SWOT analysis 7 Financial Analysis 8 Cash Flows 8 Common size statements 9 Evaluating Internal Liquidity 11 Evaluating Operating Performance 12 Valuation 14 Dividend Discount Model 14 Present Value of Free Cash Flow to Equity 15 Present Value of Operating Free Cash Flow 17 Relative Valuation 19 Investment Risks 20 Investment Summary 21 Conclusion 22 * Key Information Company name: FEDEX CORPORATION Exchange: New York Stock Exchange (NYSE) Ticker symbol: FDX Sector: Services Industry: Air Delivery and Freight Services Price: $166.11 (as of 30 January, 2015) Price Target: $189.13 Recommendation: HOLD / BUY * * Business Description FedEx Corporations (“FedEx”) is one of the largest operating delivery service companies within the United States as well as globally. The company was first founded in 1971 and today operates in over 220 countries with its headquarters based in Memphis, Tennessee. The company has over 300,000 employees worldwide. The revenue for 2014 was $45,6 billion and the net income was $2,1 billion. The firm is the prevailing leader within the delivery and freight service industry. This is substantiated through sales, profit, and growth. FedEx’s revenue is one...

Words: 5723 - Pages: 23

Apple, Inc. Case Analysis

...Unit One – Case Analysis: Apple, inc. Strategic Human Resources Management Unit One – Case Analysis The intended goal of this paper is to explain strategic management and why it is crucial to the success of an organization in meeting its goals and mission. The focus will be on the case study provided by the Harvard Business School on the company Apple, Inc. from the year 2008. I will give a brief overview of the case and identify issues or problems therein. Alternate solutions to solve the problems Apple, Inc. faces will be identified. The best solution to permanently resolve these issues and problems and an implementation plan will be outlined. The computer circuit board, named Apple I, created in a garage on April Fools’ Day 1976 was the beginning of Apple, Inc. Steve Jobs, Steve Wozniak, and A. C. Markkula Jr., the creators, became the industry leaders in 4 years, finally launching their IPO in 1980. Since its inception, Apple has fought to continually and steadily increase its market share and profits worldwide. Technical innovation has been no problem for this company with its numerous devices available. Their competition from Dell, Hewlett-Packard, Acer, and others and trying to compete made the company falter. According to Slind and Yoffie, Hewlett-Packard led the market share with 18.8% and Apple followed with a mere 2.6% in 2007 (2008, pg. 21). But after some hard work and diligence on Jobs’ end, Apple once again began to flourish. One obvious problem......

Words: 992 - Pages: 4

Esterline Technologies Case Analysis

...BACKGROUND OF ESTERLINE: Esterline Technologies, formed in 1976, is a Bellevue, Washington based-company focused on developing and manufacturing highly engineered custom components for aerospace and defense markets. It expanded decentralized facilities for engineering, production, marketing and sales, to 11 states and five foreign countries, with 34 business units and 7,500 employees. By 1995, Esterline was a multi-industry conglomerate with revenues of #350 million. However in 1999 when the new C.E.O., Bob Cremin, took over, he narrowed the company’s focus to key industries and technologies originally shrinking revenues to $155 million. This reduced the company mix from 10 markets to 2: commercial aerospace and defense. Esterline in turn made 30 new acquisitions allowing it to cement its targeted market position and ease the burden of funding growth. In particular, it acquired Leach Holding Corporation in 2004 which was primarily focused on aerospace applications, and Darchem Holdings in 2005 for both defense and aerospace applications, each adding $120 million and $70 million to Esterline’s revenue. In addition to targeted acquisitions to accomplish turnaround, it also stressed internal new product development. In 2005, Esterline closed the year with revenues of $835 million and operating income of $51 million, rising from $614 million and $29 million respectively the previous year. At the same time, it became a Tier 1 supplier for 2 of its most important customers:......

Words: 1966 - Pages: 8

Case Analysis - Apple Inc

...Unit 1 Case Analysis: Apple Inc. Background In January 2007, Apple Computer Inc was renamed Apple Inc. after 30 years of being a very productive organization. Apple Inc. changed from being known as strictly a Macintosh computer company into a diverse technology company that is known for its art, video, and graphics. They presented this diversity by selling new products such as; the Ipod used together with the iTunes store and the iPhone. In 2008, Apple Inc earned a profit of $1.07 billion from revenue of $7.46 billion. Over half of Apples income was generated from the sales in these new products (Yoffie &Slind, 2008). Steve Jobs and Steve Wozniak founded Apple Computer in April 1976. Their first computer was called the Apple I. Apple Computer was incorporated in 1977 by bring on another partner, A.C. “Mike” Markkula, Jr. With the help of Markkula, Jobs and Wozniak introduced the Apple II computer in 1978. The Apple II drove the PC industry up to $1 billion in annual sales in less than three years. Apple, of course was the industry leader by selling more than 100,000 Apple IIs by the end of 1980 (Yoffie &Slind, 2008). Apple Inc. Obstacles In 1981, IBM entered the market with its DOS operating system and a microprocessor from Intel. This made them competitors for Apple because IBM’s system was one that other producers could clone. Apple saw a 6.2% drop in their market shares in 1982 and the net income fell 17% between 1983 and 1984. This left the company in......

Words: 1590 - Pages: 7

Arc Inc. Consultant Case Analysis

...Arc, Inc.: A Consultant Case Analysis This paper is written in a perspective of business consultant analyzing the feasibility of a process engineering proposal concerning the introduction of a new line of silicon sensors and several proposed changes in the existing manufacturing process of the Silicon Sensors Assembly Room. Recommendations and alternatives regarding these two matters are also provided. Name_____________ Prof. Brendan Bannister 112 Hayden Hall Signature __________ Northeastern University Boston, MA 02115 Date______________ The business world keeps evolving rapidly, especially in the technology industry. As one of the leading producers and an early pioneer in the sensor technology industry, Arc Inc. is introducing a new line of Micro-Electromechanical System (MES) in order to not only meets customers’ new needs but also enlarges its market share. Therefore, the start-up of the assembly process required for manufacturing is critical. Meanwhile, a series of changes to improve the processes used in the current assembly of existing sensors in the Silicon Sensor Assembly Department (SSR) is necessary in order to increase profitability and efficiency of the company.......

Words: 1098 - Pages: 5

Apple Inc. Case Study Analysis

...The present case study «Apple Inc. in 2010» deals with the main problems of Apple Inc. (previously known as Apple Computer, Inc. for the first 30 years) - an American multinational corporation that along with its subsidiaries designs, manufactures and sells personal computers, consumer electronics and software. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its most popular software includes the Mac OS X - a PC operating system and iOS – а mobile operating system as well as the iTunes media store. By 2009 Apple Inc. had over 300 retail stores in several countries. It is one of the largest publicly traded companies in the world by market capitalization, as well as the largest technology company in the world by revenue and profit. As of 2010, the company had approximately 46,600 full-time employees. Within the last decade (2000-2010) Apple has successfully introduced three major innovations – iPod in 2001, iPhone in 2007 and iPad in 2010. To view how the company got so successful let us review in short the history and growth of the Apple Inc. over the years. As we know it was founded in 1976 by Steven Jobs and Stephen Wozniak, two young talented electronics masterminds both in their early twenties, who unfortunately dropped out of college. Their first computer was manufactured in the Jobs family's garage and called Apple I. The company was incorporated in 1977 and was named Apple Computer, Inc., but the word......

Words: 1803 - Pages: 8

Exotic Adeventures Inc Case Analysis

...Exotic Adventures Inc. Case Synopsis Exotic Adventures Inc. is a company that specializes in providing voyages to tourist who primarily want to visit the Polar Regions. Although many come to Exotic Adventures to explore Mother Nature and its beauty, it can be very disheartening when now Mother Nature affects voyages from happening. This sort of incident has now put managers of Exotic Adventures in a difficult position where they now have to decide what to do. The voyages that are provided through Exotic Adventures consist of a boat sailing through 18 feet deep water. The problem arises after a drought in Central America causes water level to drop to 14. Brazil has marked these waters as unsafe to maneuver through but Peru says the water is perfectly fine. Although 14 feet may seem fine for the boat, the owners are debating if they want to risk this to satisfy the customers and also what would be more profitable and or less cost affective. Managers would have to decide between three options to see what would be more affective and of best interest to the company Case Analysis Option One The first option would be to cancel the entire voyage. If the company were to indeed cancel expected monetary value would equal to 184K. We derive at this number by first multiplying the total additional cost (184k) by the percentage amount (0%). In other words, because of there is no probability that nothing will occur and is certain to happen, this keeps the additional cost equal...

Words: 649 - Pages: 3