Capsim Debrief Paper

In: Business and Management

Submitted By andrewlo307
Words 946
Pages 4
We are team Baldwin, and we used two main strategies while playing Capsim. We focused on being broad cost leaders, and we were aggressive. During the practice rounds, we did not do well because of our lack of knowledge of the simulation and also did not really take the time to make appropriate decisions. When the real decisions started, we wanted to be broad cost leaders; dominant in all segments of the market, which included: Baker, Bead, Bid, Bold and Buddy. We were profitable, because we were competing against the other teams in all segments of the market. For this reason, we were able to compete against everyone and had captured 25.75% of the market share at the end of decision six. Additionally, we used an aggressive strategy; one of the ways in which we were aggressive was by taking on short-term debt. This strategy was more risky because we depended on sales to repay debt. If our sales forecasts had been wrong and we had not sold as much as we wanted, our team would have not been profitable because we would have not been capable of paying our short-term debt.
Due to the lack of team communication, we forgot to confirm our decision so the computer made the decision for us. As a team, we met and discussed exactly how we wanted to come back from the first decision. We decided to read the manual and make sure that each of us knew exactly how the simulation worked. Furthermore, we discovered that the simulation provided different strategies on how to play the game. We utilized our new knowledge in order to make profitable decisions. After decision one, we decided that we were not necessarily trying to win but were trying to come back from the first decisions. Since we were not focused on the competition, we focused on making decisions that would allow our company to be profitable. We invested heavily in research and development (R&D) and sales and promotions…...

Similar Documents

Capsim Memo

...Memo To: President, J.P. Wilkins From: Zhenyu Fang Date: October 15, 2013. Subject: The electronic sensor industry structure with the initial competing strategy. Dear President, Sir. J.P. Wilkins I am writing this because I want to give you a brief introduction of the electronic sensor industry that our company is currently competing and the initial business strategy my team has chosen. The sensor industry consists two market segments, the low technology and high technology. They share the same buying criteria, which are product’s price, age, reliability and performance/size. However, the customers within the each segment employ different standards as they evaluate products. From the most concerned aspect to the least concerned in the low-tech market, they are product’s price, age, reliability and performance/size. For the same order in high-tech market, they are product’s performance/size, age, price and reliability. It is worth to mention that there is an overlap area between the segments, as the entire market matures over time, the overlap area decreases. This is due to the higher growth rate of the high-tech segment when it compares to the low-tech segment. To wrap this up, we can say that customers seek proven products at a modest price in the low-tech market, while customers seek cutting-edge technology in performance/size and new designs in the high-tech market. Base on my team’s research and forecast of the current market, we have decided to approach the......

Words: 599 - Pages: 3

Capsim

...We are team Baldwin, and we used two main strategies while playing Capsim. We focused on being broad cost leaders, and we were aggressive. During the practice rounds, we did not do well because of our lack of knowledge of the simulation and also did not really take the time to make appropriate decisions. When the real decisions started, we wanted to be broad cost leaders; dominant in all segments of the market, which included: Baker, Bead, Bid, Bold and Buddy. We were profitable, because we were competing against the other teams in all segments of the market. For this reason, we were able to compete against everyone and had captured 25.75% of the market share at the end of decision six. Additionally, we used an aggressive strategy; one of the ways in which we were aggressive was by taking on short-term debt. This strategy was more risky because we depended on sales to repay debt. If our sales forecasts had been wrong and we had not sold as much as we wanted, our team would have not been profitable because we would have not been capable of paying our short-term debt. Due to the lack of team communication, we forgot to confirm our decision so the computer made the decision for us. As a team, we met and discussed exactly how we wanted to come back from the first decision. We decided to read the manual and make sure that each of us knew exactly how the simulation worked. Furthermore, we discovered that the simulation provided different strategies on how to play the game. We......

Words: 946 - Pages: 4

Capsim Final Report

...Finance would focus on avoiding emergency loans, which we struggled with throughout, and retire debt whenever possible. 9. Methodology of how we arrived at our decisions: The methodology our team used to arrive at our decisions each round in the simulation was weekly discussions and evaluations of our performance metrics and of course that of our competition. Since we each had been assigned primary roles for each respective functional area of the company (e.g. finance, marketing etc) we would individually asses our performance in the given area and develop a set of decisions for the next round based on any anticipated changes in the market and actions from the other companies which would affect our productivity. After saving our changes in Capsim we would then discuss them as a whole and make the necessary adjustments that we all agreed would most benefit us in the coming rounds. Critical Incidences we faced: The primary setback that we came up against each round was the continued loss of revenue. While we attempted to make adjustments to our financing, production costs, and sales we remained in the red throughout the competition. Although we were able to stay competitive for the most part in the traditional and low end markets, initially our performance, size and high end segments did not fare well in the marketplace. This led us to adjust our products in those categories and move them into our more competitive segments. Forecasting methodology: Our sales forecast......

Words: 3916 - Pages: 16

Capsim

...NORTH- HOLLAND Marketing Orientation and Company Performance Industrial vs. C o n s u m e r G o o d s C o m p a n i e s George J. Avlonitis Spiros P. Gounaris Marketing orientation, still an intriguing concept for man),, carries the pledge of superior company performance through the satisfaction of customer's needs. This article draws conclusions from an empirical investigation showing that this relationship does really exist and, in the case of industrial markets, building a marketing orientation it is indeed a significant contributor to the company's performance. © 1997 Elsevier Science Inc. INTRODUCTION Recent studies [1-3] have tried to collect empirical evidence to investigate whether the adoption of marketing Address correspondence to Dr. George J. Avlonitis, Athens University of Economics and Business, Department of Management Science and Marketing, 76 Patission Str., Athens 104 34. Greece. orientation leads to better performance in the market. However, the way that marketing orientation is conceptualized tends to differ. For instance, while Hooley, Lynch, and Shepherd [1] conceptualized marketing orientation as a set of specific beliefs that form a certain company attitude/culture, Narver and Slater [2], as well as Kohli and Jaworski [3], explained the concept as a certain behavior. Furthermore, most of the available empirical investigations of the association between marketing orientation and company performance tend to draw general conclusions......

Words: 11900 - Pages: 48

Paper Paper Paper

...Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper P Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper aper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper Paper......

Words: 277 - Pages: 2

Capsim Rules

...1. Per calcolare l’ideal spot considerando di avere il centro del segmento e la distanza dal centro dell’ideal spot: | Center | Offset | Ideal Spot | Pfmn : | 3.0 | - 0.8 | = 2.2 | Size : | 17.0 | 0.8 | = 17.8 | 2. Per calcolare la domanda dell’anno successivo: domanda corrente x (1+tasso di crescita) | First Shift Capacity | First and Second Shift Capacity | Automation Level | Company | Found under "Capacity Next Round" | Capacity Next Round x 2 (shifts) | Found under "Automation Next Round" | Industry | Total the capacity of each product in that segment | Total capacity of each product in that segment X 2 | | 3. Production costs Activity Cost to double capacity | Cost to raise automation to 10 | Increasing capacity is $6 per unit with an adjustment for automation. | Increasing automation is per unit of capacity | Formula is:First Shift Capacity x [$6 + ($4 x automation level)] Example Input: 500 | Formula is:First Shift Capacity x [$4 x (10 - automation level)] Example Input: 700 | | | 4. Calculating margins Activity Useful formulas: Contribution Margin($) = Price -_ (Material Cost + Labor Cost) Margin Percentage (%) = Contribution Margin/Price   5. Determining Margin Potential Finding the maximum amount of profit you can get from one unit of a product is called Margin Potential. It’s useful for a company when making a decision about whether to go into production or not. In it’s simplest form, it is calculated......

Words: 546 - Pages: 3

Capsim Report

...eventually become obsolete. We will measure our performance in terms of Stock Price, ROE and ROS. Environmental Analysis: Electronic sensors are used in a wide variety of industries and applications and are in constant need of modifications to meet customer demands. The customers usually like to purchase smaller sensors with higher performance, especially so in the High Tech Market. In the Low Tech Market, larger, slower sensors are the customer’s choice. A sensor is a device that will sense a change, such as in atmospheric pressure, that will then change voltage and transmit the information to another device such as a thermometer. After much research, Sensors, Inc. decided to enter this market and with the use of specialized software, Capsim ® Simulation, make critical decisions about R&D, Marketing, Production, Finance, TQM and HR. Way back in 2008, each of the companies in the electronic sensor industry was on an even keel. Along with Sensors, Inc.’s Andrews division, there were five other identically situated companies. Each of the six companies produced one sensor that sold in both the High and Low tech markets. As time went on, these companies began to differentiate their sensors in the areas of price, age, reliability and positioning (size and performance). 1 2015 Annual Report Customers within the Low Tech market had specific buying criteria that they were interested in for the sensors they purchased. They mainly focused on price but age, reliability and......

Words: 3969 - Pages: 16

Capsim Project Paper

...Mkt 350 In a classroom far, far away, four people were thrust into a group. Their goal was to succeed in the game known as Capsim. They called themselves Digby 2. This is the real life story of their friendship, challenges, and accomplishments as they worked their way to the top of the game. On a more serious note, our group took Capsim very seriously. In the beginning we were all confused as to how the game worked and where to begin. We looked at the various tutorials and the booklet to try and make some sense of it. Once we had some understanding, we tried to develop our strategy. In the first few rounds we understood it was important to have our company funded through stocks and long term debt. We issued stock the first three rounds and took out enough current and long term debt to get our company up and running. We also chose to not issue dividends as it would cost our company too much in its growth stage. In addition, we made sure to create new products in the earlier rounds, as it would become more expensive in the later rounds. Once we had created all of our products, we used the Foundation FastTrack to help us determine our optimal position within the low and high tech markets. We also used this to look at where our competitors were and what they were charging for similar products. Our strategy consisted of putting a lot of money into the Sales and Promo budget in the initial rounds so that we could increase customer awareness and accessibility. ......

Words: 787 - Pages: 4

Capsim

...following RMIT web site has resources that can assist your team with assistance on how to structure a report – go to: http://emedia.rmit.edu.au/learninglab/content/assessment-tasks Select ‘Reports’ to review and obtain help resources. The total word length of the report is 2,000 words. This limit means that you need to consider carefully what you include, and only use the most relevant and appropriate data and explanations. It is expected that you will provide appropriate tables, graphs and charts and careful use of them can save you many valuable words. Appendices are another way of providing detailed information if required, as appendices are not included in the word count. While you are expected to read and consider the advice in the Capsim guide during the semester, you must not copy text, graphs, tables and charts from this guide and include it in this report. We require that this assessment is written in your own words and any graphs, tables, charts are designed by you.  If you quote from any source, you must ensure that you reference that source properly.  The actual structure of the report is the decision of your team. The compulsory requirements are the word limit of 2000 words (as outlined above) and it is expected that you will include a table of contents page (not included in word count). Performance Review (Years 1 & 2) 400 – 600 words Suggested Content * Outline of strategy adopted by your company at the start of the competition rounds ......

Words: 634 - Pages: 3

Capsim

...issue. Stay away from current debt as commercial paper become due the next year. It’s better to pay 1 percent more in interest to have essentially free money since it has a ten-year maturity. Note some long-term debt becomes due because of previous debt incurred before the game started. Remember this is a zero-sum game. I’ve read and heard from previous teams that it’s impossible to take all segments so you have to concede some of your products. I offer a different look, where it’s possible to have a stranglehold over the sensor industry. In our game, two player industries were essentially bankrupt with negative earnings, while the other was a small fraction of our size by market cap. The two computer teams were under maximum-security prison lockdown as our products choked theirs from making money. Yeah, we had fun dominating. =) CompXM: I had similar results in the class final. With knowledge gained from capsim, I immediately R&D’ed for three products in the core, nano, and elite categories. It’s helpful to just name them Axe2, Art2, and Ant2 after your regular products to avoid confusion. Don’t bother with a thrift product as it’s an analog to traditional and low end. The automation and capacity requirements are too extreme, so focus on high-end offerings that can hit the ground running. I ended the game with 46.46 percent market share, two companies in default, and another in second place. The game is similar to capsim, but on an accelerated four round simulation.......

Words: 1347 - Pages: 6

Capsim Project

...year an increase of 106% to 6.8, that coupled with the competitor’s balance of 4.2 it a serious red flag. B. Some of the unexpected results such as higher A/R, lower sales, and higher number of days sales in ending inventory and number of days sales in receivables could be a large volume of sales at deep discounts. By selling a large volume at a discount, accounts receivable would increase, inventory would increase in anticipation of large volume sales, and days sales in receivables would increase as a result as well. C. In determining the accuracy and validity of the data, one would inspect source documents and recalculate/reperform the client’s calculations. D. In order to embezzle cash, the CFO could increase inventory levels on paper and establish a false vendor to pay for the nonexistent goods. Additionally, the CFO could Increase accounts receivable to represent the sale of false goods and operate it sort of like a Ponzi scheme where payments coming in are applied to other accounts. E. Professional skepticism is important when performing and planning analytical procedures because it causes all information to be looked at with a non-biased attitude. It ensures the entire business process, and the reasons behind the process are carefully analyzed. This increases the likelihood of detecting fraud and misstatements. 9-71: A. verify by examining subsequent cash collections and/or shipping documents B. Exception noted; propose adjustment and request that the......

Words: 469 - Pages: 2

Capsim

...TEMPLATE1: SELF ASSESSMENT REPORT (40 Points) Please use the following template for Self Assessment (this should be an MS Word file, zipped with PPT slides. Your Grade for this part will depend on the breadth as well as the depth of this Report. Team and Region/Sector Information: • Enterprise Selected (e.g., an Island, digital service center, a small business or government agency): An e-commerce store in samoa. • Team members involved in Self Assessment (Please Fill the Following Table). This assignment should be done individually. Member Name Login ID Used Scenarios Created (give specific Names on SPACE) Harish Raju Harishraju65@gmail.com TeachIndia Manisha Anugu Manu.3256@gmail.com OneIndia Krishna Govada Chaitu.gk07@gmail.com Technoid Meenal Gattu meenaljawalkar@yahoo.com PrimaryEDUindia EXPERIMENTS by Using SPACE -- An Overview Please record your results and observations after conducting the following detailed hands-on experiments by using SPACE, found at www.space4ict.com: • You have already used SPACE to develop the detailed plans for each service that you have in mind • Create a service bundle for your enterprise (EAI) by using SPACE and generate the BIC and the Sample Portal for your scenario by using SPACE. You will need Stage3 access to SPACE for this, • Create a service bundle for B2B services in SPACE by using Stage4 capabilities. • Use the SPACE games to learn and explore some of the games related to......

Words: 2255 - Pages: 10

Capsim

...eventually become obsolete. We will measure our performance in terms of Stock Price, ROE and ROS. Environmental Analysis: Electronic sensors are used in a wide variety of industries and applications and are in constant need of modifications to meet customer demands. The customers usually like to purchase smaller sensors with higher performance, especially so in the High Tech Market. In the Low Tech Market, larger, slower sensors are the customer’s choice. A sensor is a device that will sense a change, such as in atmospheric pressure, that will then change voltage and transmit the information to another device such as a thermometer. After much research, Sensors, Inc. decided to enter this market and with the use of specialized software, Capsim ® Simulation, make critical decisions about R&D, Marketing, Production, Finance, TQM and HR. Way back in 2008, each of the companies in the electronic sensor industry was on an even keel. Along with Sensors, Inc.’s Andrews division, there were five other identically situated companies. Each of the six companies produced one sensor that sold in both the High and Low tech markets. As time went on, these companies began to differentiate their sensors in the areas of price, age, reliability and positioning (size and performance). 1 2015 Annual Report Customers within the Low Tech market had specific buying criteria that they were interested in for the sensors they purchased. They mainly focused on price but age,......

Words: 3969 - Pages: 16

Capsim Summary Plan

...CAPSIM Summary Plan Reflection on Practice Round  1. Team’s Overall Performance My team has a varied performance during all the practice rounds. The practice rounds have really assisted me in understanding the relationships between business strategies, tactics. Initially, I came to the assumption that I wanted to really focus in the areas of Performance, Size, and High End. I ended up with a lot of debt, around 100,000+. I tried this in the practice rounds and this has helped me in learning the key strategies to go further. My goal was to just slightly undercut each of our competitors with price since we felt that it may be a differentiating factor for our customers. I ended up changing our strategy significantly. I tried to continue the Broad Cost Strategy to maintain the presence in both the segments but had to modify it based on the moves of the competitors. Also I maintained a profit of $1,029,408 with a cumulative profits of $2,114,487. I had more of recruiting cost which depleted the performance. 2. The intended strategy I wanted to gain a competitive advantage by keeping R&D, production and material costs to a minimum, enabling it to compete on the basis of price. My strategy was to implement the Cost Leader with Product Lifecycle Focus. I was able to launch two products by the end of all the five rounds. Although I could not perform very well with the stocks, I tried to clear my debts. I could not gain the market share although, I was able......

Words: 901 - Pages: 4

Paper

...them? Notes: Handout #5 FAC Equipment Supply Checklist ___ Desks ___ Tables (work area to assemble packets) ___ Handcart (to load boxes) ___ Telephone with multiple lines on rotary sequence ___ Telephone answering machine ___ Fax machine ___ Typewriter ___ Computer with modem and printer ___ ID card camera and related equipment ___ Copy machine ___ Government vehicle or access to one ___ Filing cabinets ___ Bookcases ___ Chairs ___ Rosters of mobilized units to include family information and copies of mobilization orders Other equipment/supplies as determined Office supplies to be purchased with IMPAC credit card Pens, paper, pencils, staplers and staples, staple removers, whiteout, paper clips, rubber bands, wide felt-tip markers, envelopes, tape, scissors, copy paper, rulers, binders, etc. Handout #6 FAC Stations General Equipment Setup Instructions 1. General Areas | | | |Intake Reception Area |Waiting Area | |Answer phones and greet visitors. |Adult area | |Maintain a record-log of all calls and visitors. |Children’s area ......

Words: 18507 - Pages: 75