Candy Kids

In: Business and Management

Submitted By majoapariz
Words 447
Pages 2
Rock Candy Kids
Brief De Comunicación
Descripción breve de la Empresa:
Somos una empresa que se dedica a crear ropa basada en la música, usando una formula de colores y diseños personalizados que hacen que vestirse sea un juego
Descripción breve del producto:
Rock Candy Kids es un sitio donde podes diseñar tu prenda de diferentes formas, colores y texturas, aplicando tu ingenio y tus ganas de verte diferente.
Creas, compras y lo recibís en tu casa
Necesidades principales

Vestimenta para niños y niñas de 5 a 15 años
Objetivo Principal:
Ser la empresa nro 1 en venta de ropa personalizada por e commerce
Objetivo Especifico:

Descripción de Clientes Potenciales
NSE: Abc1 y C2 Rango de Edad: 5 a 13 años Genero: Masculino y Femenino
Personalidad y Estilo de Vida:
Niños que les guste crear y divertirse, haciendo de la vestimenta un juego
Detonadores para el consumo de nuestro producto:
Los niños pueden diseñar/Crear en nuestra web, y reciben una prenda de calidad y divertida en su casa

Cuáles son las barreras para que se compre el producto?

Falta de contacto real con el producto, las personas deben tener acceso a internet, posibles demoras en las entregas

Nuestros competidores:
Cheeky, mimo, gimo´s, KSK kids
Ventajas percibidas de nuestros competidores:
Tiendas en los mejores puntos del país, publicidad en diferentes medios
Desventajas percibidas de nuestros competidores:
Calidad en las prendas
No tienen diseños personalizados
Precio de las prendas elevados
Nuestras expectativas de posición y crecimiento de la empresa y del producto

Queremos ser la empresa mas elegida en ropa para chicos por e commerce buscando promocionar nuestros productos en los mejores programas y vistiendo a las celebrities del momento apuntando siempre a la creatividad, diseño y calidad de nuestras prendas
Introducción a la problemática:…...

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