Buzz Marketing

In: Business and Management

Submitted By danny89
Words 2467
Pages 10
VYSOKÁ ŠKOLA EKONOMICKÁ V PRAZE
FAKULTA MEZINÁRODNÍCH VZTAHŮ

Obor: Mezinárodní obchod

BUZZ MARKETING A JEHO VYUŽITÍ V PRAXI
(bakalářská práce)

Autor: Vojtěch Khodl
Vedoucí práce: Ing. Jiří Zeman, Ph.D.

P r o hl á š e n í:

Prohlašuji, že jsem bakalářskou práci na téma „Buzz marketing a jeho využití v praxi“ vypracoval samostatně a vyznačil všechny citace z pramenů.

V Praze dne …………

………………… podpis studenta

Poděkování:

Na tomto místě bych rád poděkoval panu Ing. Jiřímu Zemanovi, PhD. za veškerou pomoc při psaní bakalářské práce.

Obsah
Úvod......................................................................................................................................... - 1 1

Marketing ......................................................................................................................... - 3 1.1
1.2

Marketingové nástroje............................................................................................... - 4 -

1.3

Marketingový mix ...................................................................................................... - 5 -

1.4
2

Marketing-historie a definice ..................................................................................... - 3 -

Marketingová komunikace......................................................................................... - 7 -

Buzz marketing ................................................................................................................- 10 2.1

Základní pojmy .........................................................................................................- 10 -

2.1.1

WoM ................................................................................................................- 10 -

2.1.2

Virální marketing…...

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