Businesss Model

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Business Model

MODEL (A)

Current global market research indicates a significant growth of pharmaceutical products, in spite of the sluggish economy in 2010. The forecast indicated market growth of about 4% to 6% in 2010 exceeding US$ 825 Billion. The global pharma market will experience 5% to 7% growth in 2011 resulting in an overall market value of US$ 880 Billion.

Asia Pacific Pharmaceutical Market is expected to grow around 12.6% during 2010 – 2012.

Middle East – African Pharma Market is projected to grow at around 11% during 2010-12. The development of infrastructure and rapidly changing regulations in this region are being seen as reasons for its growth. Furthermore, there is a high prevalence of diseases and huge population base that increases the overall need for pharma sales in this part of the world. Presently South Africa, Saudi Arabia and Israel dominate the region’s pharma industry due to their better infrastructure and regulatory environment. The market potential of the African pharmaceutical sector is enormous and business opportunities abound. However, the Middle East depends on imported pharmaceutical products and therapeutics.

In the Third World and under-developed countries, medicines are required for preventable or curable diseases like malaria, tuberculosis, acute-respiratory infection, influenza, meningitis, etc. The current trend is more focused on cures for problems such as impotence, baldness and ageing because it’s more profitable; and less importance is paid towards tropical diseases which are more prevalent. So, if we market the medicines for these problems (i.e. TB, leishmaniasis) in the under-developed and Third World countries, we’ll achieve a dual purpose as we will be morally very pleased with ourselves as we are of service to mankind and at the same time making good earnings and profits for our business.

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