Business Ihop

In: Business and Management

Submitted By hhrocha92
Words 617
Pages 3
Universidad Autónoma de Nuevo León Facultad de Contaduría Pública y Administración
Licenciatura en Negocios Internacionales

Case # 8 Panera Bread Company
Costco Wholesale Corporation: Mission,Business Model, and Strategy

G: 7Yi

Team #12
Heriberto Hernández Rocha
Claudia Sofía Zúñiga
Yuriko Yamaguchi Esquivel
Jorge Fernández
Karla Fernanda Salinas Pérez
Leslie Melisa Silva Jimenez

Ciudad Universitaria De San Nicolás de los Garza Nuevo León, September 16th, 2013

Case # 8 Panera Bread Company

Company Overview

* Founded1978 in Boston, Massachusetts * Purchased Saint Louis Bread Company in 1993 * Sold Au Bon Pain Division in 1999 * Changed company name to Panera Bread Company

The Panera Bread Company’s name is derived from the words:

* “Pan” which means bread in Spanish and Italian. * “Era” meaning period of time.


* Fresh, high quality, organic meals to metropolitan citizens. * Fast meals in a visually appealing, comfortable environment. * Meals with reduced additives or preservatives.

Product Differentiation

* Panera Bread uses a market niche strategy based on differentiation; backward vertical integration. * Panera internally produces fresh dough for company-owned and franchised bakery-cafes. * This competitive strategy focuses on a small group and caters to the wants and desires of that particular group of customers * Panera Bread’s marketing strategy wants these customers to feel as if they are getting something better and more wholesome for the same price as they would from the company’s competitors.


* White collar, upper-middle class suburbanites and city dwellers. * Organics/healthy crowd. * Americans who are changing their eating habits by moving away from high calorie, or high cholesterol meals.


Similar Documents

Business to Business

...Business to Business Marketing of Processors Market Overview: (a) The Microprocessor Manufacturers Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades. And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD). In this report, we would be considering three microprocessor classes: (1) Desktop Processors (2) Notebook Processors (3) Server or Workstation Processors The following chart shows the processor unit market share by segment for 2007 Segment Intel AMD Servers 70.9% 29.1% Desktops 71.0% 21.0% Notebooks 85.2% 14.8% (b) The Computer Manufacturers World Market- HP is the leader in the world market with 19.1% share. Dell is second with 15.2% share in the world PC market. Acer and Lenovo are tied for third. Indian Market- In the overall Client PC (Notebooks and Desktops combined) market the rankings remained unchanged. HP retained the top spot with a market share* of 21%, followed by HCL at 14%, Lenovo at 9% and Dell at 6% in terms of unit shipments. In the total desktop PC market, HP led the market in CY 2006 followed by HCL and Lenovo. In terms of total commercial desktop PC shipments* HCL and HP......

Words: 1688 - Pages: 7


...Assignment#1: Question#1: The objective of our study is to maximize the profit that Maxwell Manufacturing makes by producing pens. | | Resources | | Profit | Decision Variable | Plastic | Ink assembly | Modeli. time | | Fliptop Model(X) | 3 | 5 | 5 | 1,000 | Tiptop Model(Y) | 4 | 4 | 2 | 1,000 | Total | 36 | 40 | 30 | | Linear Model: Maximize= 1,000 X+ 1,000 Y S.T. 3X + 4Y ≤ 36 5X + 4Y ≤ 40 5X + 2Y ≤ 30 X, Y ≥ 0 Solution: 3X +4Y =36 5X + 4Y= 40 5X + 2Y= 30 Constraint 1 | Constraint 2 | Constraint 3 | 3X +4Y=36 | 5X + 4Y= 40 | 5X +2Y= 30 | IF X= 0 | IF X=0 | IF X=0 | Y=9 | Y=10 | Y=15 | IF Y=0 | IF Y=0 | IF Y=0 | X=12 | X=8 | X=6 | Corners: A→6, 0 B→3.2, 6.7 C→0, 10 Optimal solution: Z= 1,000X + 1,000Y A: 1,000(6) + 1,000 (0) = 6,000$ B: 1,000(3.2) + 1,000 (6.7) =9,900$ C: 1,000(0) + 1,000 (10) = 10,000$ Optimal Combination: 0 Fliptop Model 10 Tiptop Model Question#2: | | Resources | | Profit | Decision Variable | Synthetic | Hours | Foam | | Grade X | 50 | 25 | 20 | 200 | Grade Y | 40 | 28 | 15 | 160 | Total | 3,000 | 1,800 | 1,500 | | Linear Model: Maximize = 200X + 160Y S.T. 50X + 40Y ≤ 3,000 25X + 28Y ≤ 1,800 20X + 15Y ≤ 1,500 X, Y ≥0 Solution: 50x + 40y=3,000 25X + 28Y = 1,800 20X + 15Y = 1,500 Constraint 1 | Constraint 2 | Constraint 3 | 50X +40Y=3,000 | 25X + 28Y= 1,800 | 20X +15Y= 1,500 | IF X= 0 |......

Words: 340 - Pages: 2


...Jacob Walker September 10, 2012 Mr. Gray Literacy Narrative Experiences Through Life It all started in the 6th grade when writing started to get the best of me. Now that I look back I don’t think I was ever taught how to write a real essay. What got me into writing more were my grandfather and my niece. They both inspire me in many different ways to enjoy writing. As I’ve gotten older I gradually progressed with my writing skills. I failed my first SOL test in the 6th grade. I enjoy the reading part but when its time to comprehend everything I just read, is were find the most trouble. Failing the SOL test determined if you were eligible to enter the next grade. I honestly feel as if no has taken time to lead me step by step through the stages of developing an essay. I wouldn’t say I hate writing essays I just continue to cease to write them even when I’m fail on the verge of failing a class. Failing that test took a big role on me because I could never understand how to write. It wasn’t one of those things that I just couldn’t grasp on to. My Grandfather was always a book junkie. He always told me that reading is fundamental and that it can get you further through life. He’s the one who inspired me to get into reading more often. My grandfather was in and out of jail since he was a kid, were he grew up in the most rural areas. It amazed me that he never finished with middle or high school but can still have an......

Words: 553 - Pages: 3

Business to Business

...How Is Building a Brand in a Business-to-Business Context Diffrent from Doing so in the Consumer Market? Building a strong brand that is able to set a company apart from other business is always an important job. However depending on who the intended client is determines how the company will build their brand. A brand is defined as a name, term, sign, symbol, or design, or any combination to identify goods and services of a seller or group of sellers. (2007) According to Walter Landor, founder of the Landor Associates, the world’s leading brand consulting firm; a brand is a promise that the company will provide satisfaction and quality. (Burgess, C) While many things in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. In B2B branding, a focus will be made on making a strong connection with the client business in order to make their brand seen as the top choice and safe to do business with. In order to do this, the brand will be built around making strong and personal relationships with the customer to become the go-to source. Instead of mass marketing and small ads, B2B branding requires that the business be willing to accept the time to completely educate the professional buyers about the brand. These professional buyers are used because they are well informed about the needs and goals of the purchase, and focus on purchasing a product that allows them to achieve higher......

Words: 309 - Pages: 2

Ihop Analysis

...IHOP U—Captive Audience Team Rooty, Tooty, Fresh, ‘n’ Fruity® and JM Umberto Poddigue Lior Lewensztain Alex Whitt Ryan Gregston J.M. Shin IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 2 Table of Contents Executive Summary Team Members Captive Audience Analysis Situation Analysis On the nature of Captivity Static Captivity Dynamic Captivity The Focus Industry Analysis Market Drivers Price Importance of Breakfast Commute Time Market Trends Market Size and Growth Implications Customer Analysis 6 7 8 8 9 9 9 9 10 10 10 10 10 10 11 12 13 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 3 The Aramark Survey Demographic Trend The 18-24 Year Old Paradox Alcohol Market Demographics/Geographics Local Market Variants Attitudes and Behaviors Market Behaviors Market Needs Market Segmentation Competitive Analysis Implications SWOT Analysis Financial Objectives Marketing Strategies Target Markets On Campus Locations Mobile Trucks Why Mobile Catering? Positioning Marketing Mix Product 13 13 13 13 14 14 14 15 16 16 17 17 18 19 19 19 19 19 19 20 20 20 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 4 Service Strategy Costs Pricing Strategy Promotional Strategy Distribution Financials On Campus Locations Mobile Food Trucks Sales Forecast Implementation Personalization at On Campus Locations ......

Words: 9089 - Pages: 37


...18/11/1983 Class: MBA – CMU 7A. Total pages: 7 Grades IHOP COOKS CUSTOMER DATA TO ORDER IHOP (International House of Pancakes) is known as a supplier of the most delicious pancakes for dinner in the U.S. and Canada. The company has more than 90% of Americans know the name brand, restaurant owners and 1200 to more than 90% of which is proprietary agents. Although many studies have trends, customer preferences, but information systems management firm is not operating effectively, so the company decided to build and apply information technology into their management systems such as Oracle Customer Data Huh, Oracle TeleService ... to improve the situation. After the application of technology solutions above, the IHOP business situation improved a lot. Through this paper we will find out more about information management systems, customer relationship management through information system. 1. How does knowledge of customers impact IHOP's business performance?Nghe Đọc ngữ âm IHOP for years have sought to reform and diversify their products with simple goals, economic, and delicious to the palate. Knowledge of IHOP's customers they can help determine the needs of customers in order to better serve customers with the slogan "Come hungry, For fun." Desire to be like that, but IHOP has faced many difficulties in this. Although, IHOP has spent a lot of money to conduct extensive investigations on demographic trends,......

Words: 1812 - Pages: 8

Business to Business

...Business to Business Message Business to Business Message Businesses are very crucial to the economy. Good business messages are essential to keep the business relation in good health too. There are many types of business messages which a business can write to another daily with regards to business. It These can include messages on sales and purchases, products and services, confirmation or cancellation of orders, invoices, company announcements and notifications, employee related news such as promotions, awards, increments, bonus, appraisals, resignation and termination for example. A business message can be written by any authorized figure from a company to another authorized figure of another company. Business messages are usually formal and should be well written to earn the respect of the recipient. They not only can be directed to other business associates, they can also be directed toward the public. Business messages to the public could be an announcement, promotion, surveys, notification of change of address or contact information about the business or some other information which a client should know to ensure continued patronage of the company’s products and services. Business messages are written as a reminder or to serve as a record the business dealings that transpire between companies. That way any agreements can be proven and a company can remind the other company what arrangement was agreed upon in prior messages. Well written business messages will put......

Words: 1539 - Pages: 7

Ihop Analysis

...Table of contents LETTER OF TRANSMITTAL…………………………………………………………ii EXECUTIVE SUMMARY…………………………………………………………… INTRODUCTION 1 Success 1 Mission Statement 1 Definition of Business 1 MARKET ANALYSIS 1 Demographics 1 Population 2 Income 2 Market Demand 2 COMPETITIVE ANALYSIS 2 Direct Competitors 2 Indirect Competitors 2 Strengths of Competitors 3 Weakness of Competitors 3 How IHOP’S Products Are Different 3 Why IHOP is Better Than the Competition 3 MARKETING STRATEGY 3 Overall Strategy 3 Target Markets 4 Primary Targets 4 Secondary Targets 4 Marketing Mix 4 Price 4 Promotion 4 Distribution 4 Product 5 MANAGEMENT PLAN 5 Operations Standards 5 Personnel Standards 5 S.W.O.T. Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 FINANCIAL ANALYSIS 7 Financial Future 7 Budget 7 Cash Collections 7 Cash Paid for Expenses 7 Net Cash Flow From Operations 7 Net Cash for Period 8 THE DEAL 8 40 / 60 8 Conclusion 9 Deal of a Lifetime 9 References 10 APPENDIX A 12 APPENDIX A 13 Market Analysis 13 APPENDIX B 31 APPENDIX B 32 Competition Analysis 32 UNION STREET CAFE 33 DEE’S DINER INTERVIEW 34 BOB EVANS INTERVIEW 35 APPENDIX C 36 APPENDIX C 37 Locations 37 LOCATIONS 38 APPENDIX D 40 APPENDIX D 41 Financial Spreadsheets 41 APPENDIX E......

Words: 5831 - Pages: 24

Business to Business

...How Is Building a Brand in a Business- to - Business Context Different from Doing so in the Consumer Market? Creating and developing a strong product brand is a very critical step towards placing or setting a company apart from its competitors. This step depends on many variables within the business environment within which the company exist and belong. For example a company has to understand its operation, its market and most importantly who its clients and competitors are. A brand is simply a name, design or mark that informs/tells consumers the identity of a products and also enables consumers to reduce most risk involved in the buying decision. To develop a business-to-business brand, a company must be willing and able to allocate and channel some of its resources and energy on educating its clients. This involves, introduction to the product/s in question and the company’s reputation such as its capabilities and the standard and quality of its product/s. Awareness and education and campaigns are the greatest tools in a business-to-business to help sell the reputation of a business and its brand name and product/s, which cisco successfully achieved. In a business-to-business the targeted group is usually a corporation, organization or company. During its business-to-business, cisco focused its attention on makers of IT decision within corporation and corporate executives to market and sell its products. Also products in this category market and sells its “self”......

Words: 283 - Pages: 2

Ihop External Analysis in Czech Republic

...Unemployment: The unemployment in Czech Republic increased due to crisis in previous year. Current percentage fluctuates around 9,2% in March which represents 0,5% compared to March 2010. International House of Pancakes also offers perfect solution for the problematic situation of students to assert in a work after or during their studies. IHOP tends to offer full-time or part-time job in favourable salary conditions. These expenses are more positive for the company in comparison with American. For example, the average salary within fast foods reaches 3 to 4 Euro per hour (for a part-time job). Trade and Payment Balances: According to the statistics the balance in trade increased by 18,4% of export and 20,5% of imported goods. The surplus reached 13,7 mld. CZK (cca 570 mil Euro) – but decreased by 0,9 mld. CZK. Total trade balance remains positive. Balance of payments provided the positive surplus 15,9 mld. CZK what is much more than expected growth (+3,2 mld. CZK) according to the Czech National Bank (CNB). International Agreements: The Ministries of Foreign Affairs have the following agreements supporting their international business: * Agreement on mutual assistance between custom administrations (in a force from 1. 7. 1994) * Agreement on the Promotion and Protection of Investments with a goal to eliminate one-sided asymmetry of mutual Czech-US investment protection, particularly by excluding indirect investments and the adoption of the new dispute......

Words: 6163 - Pages: 25

Business to Business

...Malaysia PROTON Holdings Berhad and Indonesia PT. Adiperkasa Citra Lestari (PT ACL) has signed Memorandum of Understanding to establish collaboration ties between both parties in relation to develop and manufacture of Indonesia National Car. (Tan, 2015) However there are business forces that affect collaboration of companies. One of the key forces is Social and Cultural in Environmental Forces, is defines as influencing mechanisms which exist within a population that guide business practices or purchasing behaviour. (, 2015) The reason Malaysia decided to collaborate with Indonesia is due to similar culture, such as religion, environments and language. Majority of Malaysian and Indonesian are Muslim which share similar language, hence the first obstacle has overcome as language plays an important role in business communication which also able to eliminates common mistakes and misunderstandings. Therefore, the development they are working on is more likely to carry out successful as strengthen of mutual ties in collaborating due to understanding of various cultures in both countries. The next forces is Environmental; Technological Forces. Define as changes in technology in technology which can have a significant impact on a company's processes, pricing of competition or even the obsolescence of a company's product. (, 2015) Besides that, it shapes the collaborative behaviours that drive results by only making collaboration......

Words: 557 - Pages: 3

Business Is Business

...The purpose of business is to provide people with a product or service and we all understand that businesses have those to whom it is responsible, whether it is the stock/shareholder or the consumer. Providing a service or making something is very black or white in the area of product or service responsibilities, where it becomes grey is in the area of social responsibility. Who would have ever dreamed that the same Ford Motor Company that destroyed thousands upon thousands of acres of rain forest in the in the jungles of South America in the early Nineteenth Century in search of an abundance of rubber would today be a champion of eco-fuels and rain forest preservation? Businesses are perceptive and have the fundamental understanding that in order to survive in today’s hypersensitive, politically correct society, they must be perceived as guardians of “what’s in” rather than concentrating on their bottom line because in many instances, that perception ends up affecting their bottom line. God created the universe and all that’s in it for us to enjoy and utilize. In Genesis, we learn that after the fall and the realization of our nakedness that Adam and Eve utilized animal skins in order to cover their bodies due to shame. They actually had to do some “dirty work” in order to make the skins into clothing. This alone tells us that having dominion over the animals and the things of the earth means we are to utilize them as needed but at the same time to be good stewards. ......

Words: 816 - Pages: 4

Business to Business

... . . . . The Neilsen Rating System The Neilsen Ratings System began as a radio rating system by Arthur Neilsen. The Neilsen Rating System evolved to eventually analyze television data. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio (Levin, 2006). That method has since become the primary source of audience measurement information in the television industry around the globe. Measuring Ratings The Neilsen Rating system is characterized as a syndicated data provider. A syndicated data provider tracks the change of one or more measures over time, usually in a given industry (Cooper, 2006). Neilsen Rating system makes a very lucrative business for the data that is presented to the entertainment industry, most importantly television. The primary system of measuring data for the Neilsen Rating system is by gathering data and the industry pays up to millions of dollars for periodic reports of data. Devices are used to gather the information. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. . . The technology-based home unit system is meant to allow market researchers to study television viewing habits on a minute to minute basis, seeing the exact moment viewers change channels or turn off their TV (Segal, 2007). Another term for this process is Neilsen using set meters. Set......

Words: 1516 - Pages: 7


...Parent Company | IHOP (International House Of Pancakes) DineEquity | Category | Breakfast Foods chain | Sector | Restaurants | Tagline/ Slogan | Everything you love about breakfast | USP | World famous pancakes | STP | Segment | Pancake and breakfast lovers | Target Group | People of all ages | Positioning | Affordable, everyday dining experience with warm and friendly service | SWOT Analysis | Strengths | 1. High brand recognition and recall 2. 1500+ stores in Americas; and a few international locations in middle east. 3. Signature pancakes 4. Wide variety of breakfast, lunch and dinner dishes5. Affordable across income segments6. Licensed to sell breakfast products under IHOP at HOME7. The company has over 30,000+ people who are employed | Weaknesses | 1. Quality control issues across franchises 2. Limited lunch and dinner menu 3. Limited brand recall as compared to global food chains | Opportunities | 1. Global expansion especially in the emerging economies 2. Expansion by acquisition of smaller brands 3. Improve menu for lunch and dinner | Threats | 1. Competitive category by similar players 2. Smaller breakfast places offering better service 3. Health risks of consuming pancakes | Competition | Competitors | 1. Denny’s 2. Perkins 3. Waffle House | Description: Higher competition might be possible. Created: February 2016 Modified: July 2016 This free SWOT analysis shows strengths, weaknesses, opportunities and threats. We cover...

Words: 323 - Pages: 2

Ihop Analysis

...the Applebee’s and IHOP brands drives everything we do. At DineEquity, we leverage the resources of the largest full-service restaurant company in the world with the agility to connect with guests on a local level. We are working harder than ever to energize the brands, optimize operations, expand our market share and create value for our shareholders. Look closely at our businesses, and you will see our winning strategies in action in ways both large and small. 01 In challenging times, the best brands 02 To our DineEquity family of shareholders: It has been said that, in difficult times, leaders lead. 2009 was such a year, and I am proud of the many ways that our Applebee’s, IHOP and Shared Services teams rose to the occasion. We focused our efforts on those things within our control, and we are now beginning to reap the rewards. After more than 50 years in business, our IHOP brand is stronger than ever. In 2009, IHOP was the market share leader in family dining for the third consecutive year. IHOP also reported the highest annual system-wide sales in the category, solid same-store sales results and new franchise restaurant development among the strongest Julia A. Stewart Chairman and Chief Executive Officer, DineEquity, Inc. get better. in the industry. With the April 2009 opening of our first IHOP restaurant in Vermont, franchisees now operate in all 50 states. IHOP franchisees are set to open our 1,500th restaurant in 2010 as IHOP system expansion......

Words: 78864 - Pages: 316