Business Ihop

In: Business and Management

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Universidad Autónoma de Nuevo León Facultad de Contaduría Pública y Administración
Licenciatura en Negocios Internacionales

Case # 8 Panera Bread Company
Costco Wholesale Corporation: Mission,Business Model, and Strategy

G: 7Yi

Team #12
Heriberto Hernández Rocha
Claudia Sofía Zúñiga
Yuriko Yamaguchi Esquivel
Jorge Fernández
Karla Fernanda Salinas Pérez
Leslie Melisa Silva Jimenez

Ciudad Universitaria De San Nicolás de los Garza Nuevo León, September 16th, 2013

Case # 8 Panera Bread Company

Company Overview

* Founded1978 in Boston, Massachusetts * Purchased Saint Louis Bread Company in 1993 * Sold Au Bon Pain Division in 1999 * Changed company name to Panera Bread Company

The Panera Bread Company’s name is derived from the words:

* “Pan” which means bread in Spanish and Italian. * “Era” meaning period of time.

Strategy

* Fresh, high quality, organic meals to metropolitan citizens. * Fast meals in a visually appealing, comfortable environment. * Meals with reduced additives or preservatives.

Product Differentiation

* Panera Bread uses a market niche strategy based on differentiation; backward vertical integration. * Panera internally produces fresh dough for company-owned and franchised bakery-cafes. * This competitive strategy focuses on a small group and caters to the wants and desires of that particular group of customers * Panera Bread’s marketing strategy wants these customers to feel as if they are getting something better and more wholesome for the same price as they would from the company’s competitors.

Demographics

* White collar, upper-middle class suburbanites and city dwellers. * Organics/healthy crowd. * Americans who are changing their eating habits by moving away from high calorie, or high cholesterol meals.

SWOT…...

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