Brasil Foods Case

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Submitted By amaxkan
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Brasil Foods Case Strategy Map | Consolidate Domestic Foothold | Measure Target | Initiative Budget | Financial | - BRF owns 77% of domestic revenue generated from food retailers. - BRF needs to invest in selling a wider variety of food services in order to grow their market share and generate more revenue domestically. | Measure: Growth in domestic market share and revenue.Target: Incur gradual growth in revenue to sustain a revenue increase from the domestic market by targeting smaller chain locations in the metropolitan areas. | Initiative: Continue to increase in their market share expansion plans by growing revenues and profits compared to previous years. Budget: Moderate; BRF has been providing food materials to McDonalds, Burger King and many other big names, thus not a huge investment is necessary to propel the profits to increase their market share in that respect. | Customer | - Distribution channels are varied for both Perdigao and Sadia as they involve methods used from pre-merger days.- A combined distribution channel will work wonders for both companies and BRF in general by attending to a wider audience/consumer. | Measure: Improve customer loyalty, continue excellent delivery timings in the respective region, further improve upon customer convenience. Target: One combined distribution channel for Perdigao and Sadia. | Initiative: By combining services and distribution channels, BRF will be able to retain more domestic customers through loyalty, thus increase upon their convenience as well. Ensuring the same delivery timings will result in more loyalty and convenience for the customer. Budget: Moderate; BRF has a solid base for their distribution systems implemented through Perdigao and Sadia. Finding a way to combine their distribution channels will be worth investing in. | Process | - Different processes and systems to incur…...

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