Brand Management Report

In: Business and Management

Submitted By nShama
Words 10458
Pages 42
Customer Service in Robi

EXECUTIVE SUMMARY:

This report is prepared on the basis of my three-month practical experience at RobiAxiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. RobiAxiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. RobiAxiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi. This report has been presented based on my observation and experience gathered from the company. The organization has many divisions and departments but he focus is given more on the level of employee satisfaction in Technical Division as I only got the opportunity to work in this division.

The report mentions about the facilities and benefits RobiAxiata Limited provides to their employees. A research is conducted to draw a conclusion on the effects of these facilities and benefits. The result that is found is quite considerable. However RobiAxiata Limited should work a lot to convince and sustain their existing employees. The result of the research is described in details in this report in the later chapters.After knowing the scenario of RobiAxiata Limited in terms of their employee satisfaction a lot of recommendation came up. The report also consist recommendations and conclusion according to my point of view, which I think would improve the environment of the organization if implemente.

Introduction:

Mobile phone means a device that transmits voice or data, using radio waves to…...

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