Bp Company

In: Business and Management

Submitted By cathy9010
Words 3103
Pages 13
`BP is one of the largest vertically integrated oil and gas companies in the world.The company'soperations primarily include the exploration and production of gas and crude oil, as well as themarketing and trading of natural gas, power, and natural gas liquids. BP, with a focus to drive futureperformance, continuously invests in research and development (R&D). Strong R&D capabilitiesenable BP to attain competitive advantage over its peers, maintain technological edge over itscompetitors, and stay ahead of industry trends. However, the company is

Robust research and development capabilities
Vertically integrated operations
Wide geographic presence

Oil spill in the Gulf of Mexico

Transformational partnership between BPand Reliance Industries
Expansion of the biofuels business in Brazil
Boosting of PTA production capacity inChina
Strategic agreements and contract

Risks concerning environmental
Instability in some oil-producing regions
Saturation of resources in the North Sea

Strengths

Robust research and development capabilities

BP, with a focus to drive future performance continuously, invests in research and development(R&D). Investment in R&D is also a measure of the company’s commitment to the future organic growth of the business. In FY2011, BP’s expenditure on R&D was $636 million.

As of FY2011, BP treated 78 wells with Bright Water technology in Alaska, Argentina, Azerbaijan,and Pakistan, which has delivered increased reserves at a development cost of less than $6 perbarrel, and with an 80% success rate. Moreover, BP continues to develop and apply innovative exploration technologies. BP has applied two novel seismic acquisition methods developed in-house.The distance separated simultaneous sources (DS3) and independent simultaneous sources (ISS)methods were used to complete ultra-large, high density land…...

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