Booming

In: Film and Music

Submitted By delta1214
Words 389
Pages 2
The Baby Boomer generation consists of a large group of consumers. What to purchase and what not to purchase can be a very important in the decision-making process for the Baby Boomer generation. “The consumer needs, perceptions, and attitudes of the baby boomer generation can all be influenced by the cultural standards that have been developed and how well organizations take into consideration the effects these standards has on consumer behavior”. (Miller & Washington, 2012 p242-245). Baby boomers have an attitude that they purchase what makes them comfortable, and they want to believe that businesses want them in their stores. The marketing issue that the Baby Boomer generation looks at is how a business will present itself. Is it cool, trendy and popular enough to impress other individuals? The environment presented to a consumer in this generation should be presented in an organized manner. The store should be clean and tidy, the goods and services should be presented nicely on the shelves and in an organized manner, the floors should be clean, the restrooms should be clean, and the parking lot should be clean. These factors can weigh heavily on the decision-making of consumers in the Baby Boomer generation, and these factors can have a major role in the decision-making of these consumers. Another issue for marketers are what message to send out to the Baby Booming The Baby Boomer generation loves setting and changing trends very often so it could become increasingly hard for marketers to send a clear message. To channel these constant changes and meet the ever pressing need of this generation, the message marketers could send, depends on their ability to communicate with target groups and keep up with the current trends that popular sources are giving out. Whether or not a business is promoting the best message it can still play a major role…...

Similar Documents

Econs

...development of coal seam gas have raised hopes that Australia will soon become a leading global supplier of natural gas. Investment has flooded into the booming resource sectors. b. Look at Graph 3.3. Why has overall consumption increased since 2008 but retail trade (as part of consumption) has declined dramatically since 2009? Since 2009, retail trade has declined dramatically due to increase in competition (overseas and domestic online seller), and consumers being more value conscious. However ongoing growth in household’s disposable income has allowed households to increase consumption. c. Look at Graph 3.4. Why do you think the household saving ratio has changed so much since 2003? Households have been saving at a higher rate and increasing their borrowing at a slower rate over recent years. However since 2003, household’s debt grew at around the same pace as household income. Lower average interest rates resulted in a fall in household interest payment as a share of income. d. Using information from pages 33 - 38 of the report, plus your own general knowledge, identify two reasons that explain why the mining sector is booming but the retail and manufacturing sectors by comparison are struggling? The reason why the mining sector is booming is because the commencement and approval of more projects sustaining the very large stock of work in pipeline, iron ore exports have recovered,......

Words: 644 - Pages: 3

Video Summary: the Economy of Brazil

...According to Al Jazeera English’s video, Brazil’s booming economy July 9, 2008, Brazil is reported as a sleeping giant and a powerhouse. Brazil was also recognized as having one of the fastest growing economies in Latin America based on its strengths of steady gains of investments in the country’s stock market. In 2008, Brazil’s stock market grew 10% within a matter of months. Furthermore, Brazil experienced a vigorous economic growth by far outpacing competitors in expanding their agricultural, mining and manufacturing products. They also enjoy a stable political system and an enormous amount of people available to work in their different areas of growth. According to Al Jazeera English’s video, “Highs and lows of Brazil’s economic boom” of September 30, 2007, Brazil struggled with some of the same weaknesses of other countries. Although a powerhouse within the world’s economic market, there is still a lot of work to be done within Brazil. Many of Brazil’s poverty stricken or low-income families and communities do not get to enjoy the country’s growth. Some of these families and communities live below the poverty line and simply don’t have the money to invest in the stock market. Additionally, there are even Brazilian families that do live above the poverty line but don’t earn sufficient wages to participate in the stock market because the average income in Brazil does not keep the pace that is required to meet the country’s everyday standards of living. ...

Words: 460 - Pages: 2

Journalism

...will be consumed, the more waste will be produced. The garbage in the rivers, the dangerous gases in the air”, says Andrian Njonoriswondo, a local citizen of Indonesia. The doubled population leads to severe poverty in Indonesia as there is high unemployment rate due to the limited job vacancy. The crime rate also increases as many people are not able to fulfill their daily necessities. The booming population is a great taboo particularly in Indonesia. [pic] Contact Details Mobile Phone : +61425067879 Email : Felya.hendrawijaya@hotmail.com Address : 51 Mason street, Maroubra, Sydney, NSW To : Jakarta Post From : Felya Hendrawijaya Date : 21 December 2012 Subject : Population boom in Indonesia [pic] FEATURE ARTICLE Overpopulation is ‘main threat to Indonesia’ The world’s population clock tick over 7 billion people now and will certainly rise to 15 billion in future. In two decades, the global population has tripled and is seen to continue rapidly. The booming population causes a great concern in Indonesia especially in Jakarta, Surabaya, Bandung, and Medan. These major cities are reported to be densely populated, with more than 500 citizens per square kilometre. Even a basic evaluation demonstrates that the rapid population growth intensifies most of our major economic, social, and environmental issues. It promotes further devastation of the fragile sphere in...

Words: 1497 - Pages: 6

Oil and Gas

...trade market. Countries such as America, Canada, and Russia began to establish oil fields in the early 1900’s and by mid century, these countries produced up to 3,500 tons of petroleum. The first modernized oil refinery was built in Poland. This oil refinery exported petroleum to counties in Europe and in northern Africa. Competition in eastern Europe for oil was getting competitive. The U.S. took over Europe as world leaders of producing oil in the 1920’s. Factories and refineries began popping up all over the country. The hotspots in the U.S. for oil and gas are Charles 2 Texas, Oklahoma, California, and Alaska. These states to this day lead the country with the most oil and gas produced and their economies are based around the booming economy of oil and gas. Offshore oil welling in the Gulf of Mexico also contributes to the industry. Sherwood Boehlert states that, “About 60 percent of the oil consumed daily by Americans is used for transportation, and about 45 percent is used for passenger cars and light trucks.” (Boehlert). Therefore, the history of oil and gas plays a role in today’s use. The current leaders of the oil and gas suppliers in the world are the Middle East, America, North Africa, and Russia. Some major oil and gas suppliers are Exxon Mobile, Chevron, and Conoco Phillips. Since oil and gas are getting harder and harder to find, moving to remote, challenging locations to search for oil and gas became normal. Some examples are offshore West......

Words: 879 - Pages: 4

Davao: a Booming Metro of Hotel Business

...Topic: Davao City: A Booming Metro of Hotel Business Chapter 1 Introduction Over the years, Hotel business gives a great contribution to the economic progress of the world. Tourists go to places to see spots that attract their attention, and to accommodate them, hotels were built. Many tourists consider luxury as a factor in finding hotels to check into, and so in Europe, hotels vary from accents such as Italian, British, French, and even Irish. There are even hotels that offer affordable services that attract those who are price-conscious tourists. In the Philippines, hotels play a big role in boosting the tourism and to give accommodation to various tourists from all over the world. The City of Davao, which is the center of tourism in Mindanao, houses many kinds of hotels, including big and small ones, expensive and also economy class. Hotels and the hospitality industry have been recorded as far back as biblical time when Mary and Joseph arrived in Bethlehem. As the Bible depicts, Mary and Joseph were refused accommodations because there “was no more room available at the inn.” Since the beginning of time, people have travelled for commerce, religion, family, health, and recreation. The first hotel built in the Philippines was the Hotel Del Oriente in Binondo Manila. The Manila Hotel was built on 1912 and since then, became a Philippine Landmark. One of the first hotels in Davao was built on the year 1996, and through the years,......

Words: 470 - Pages: 2

Art in Industry

...Industry Art It was a time of assembly lines and factories, booming population and industrialism, it was the 20th century and it was building speed. As the suburban American family turned the doorknob to their brand new, mass-produced, Levittown house they were clueless to the impact that their Model- T Ford would summon on the new modern art era. Hundreds of artists filled the modern era, but Marcel Duchamp, Andy Warhol and Banksy were among the few who were influenced by the new industrial world to change the face of art. In 1887, Marcel Duchamp was born to an artistic family in France. At age sixteen, he desired to be a painter (Stafford). Duchamp was introduced to the Dada art movement that sprung up in 1914. Leadership, bourgeois culture and support of war disgusted the Dadaists and they eliminated the act of labeling art (The Art Story Foundation). So Duchamp moved to New York in 1915 to begin production on his new readymade art. He took everyday objects, a bicycle wheel or snow shovel, put it in a gallery and let the consumer deem it art. The most notorious work of Duchamp, and considered the most influential piece of modern art (Higgins), a urinal turned on its back and renamed Fountain shown at an exhibition for the Society of Independent Artists in 1917 (The Art Story Foundation). A urinal, undoubtedly plucked off an assembly line months before, intended for public usage, was sitting in a gallery underlining the interdependency between art and realistic life.......

Words: 924 - Pages: 4

Akb48

...Weaknesses * No recruiting of English-speaking girls * Less promotion in the international market | Opportunities * Booming of Japan’s music industry * Anti- Piracy law in Japan * Emerging market in Asia Pacific region: Indonesia, Taiwan, and China | Threats * High competition in the market from K-Pop and Johny & Associates boy band factory. * Development of digital music market | Analysis Strength: Now, AKB48 is one of the successful brands in Japan music industry. So far, it has done many successful marketing strategies. Its unique identity put itself to the great position in the market. Therefore, by using a full range of communication channels such as a social network, its own theater and events, AKB48 made many strong loyal customers who made a competitive advantage for the brand. Weakness: Since AKB48 is the Japanese brand that mostly focuses on the domestic market so that it does not provide or promote an international marketing strategy, it might have a poor competitive advantage on international market. Meanwhile, K-Pop is strongly promoting the international marketing and also competing in Japanese market. Opportunity: In the present, the Japan’s music industry is booming because the Anti-Piracy legislation had passed and obsessive collectors inflated the market. Moreover, the trend of Japanese idol girl group is very booming in many Asia Pacific countries so that society is open for the unique girl group bands. Threat: There is a high......

Words: 489 - Pages: 2

Accounting

...results employees produce rather than on how they get it done. This will give employees some flexibility on how they want to work and put everybody, regardless of where they spent most of their time working, on the same scale to measure success. Telecommuting can also encourage Boomers nearing retirement to stay on staff longer since the option allows them to ‘gear down’ their workloads. http://guides.wsj.com/management/managing-your-people/how-to-manage-different-generations/ Exercise 2 You can find all types of information on bls.gov. You can find the employment rate, what the unemployment rate is, what cities are booming and what cities are not booming. You can find a lot of stats about the job market. As student this could come in handy if you are interested in going into hospitality. You can see how the job market is for it and which cities are booming with that field and which cities are struggling. It can help you make a decision if you want to go into that field or not. The annual salary for a lodge manager is about 55,810. The average salary for a food service manager is about $47,960. I live in Illinois and these salaries are almost the same to the other states. The difference might be maybe a 1000 or 2000 if there was a difference....

Words: 600 - Pages: 3

Food Service Industry

...of agricultural surpluses, wastages, rural jobs, and better remuneration to the growers. In the next ten years, food production is expected to double. These produces, if processed and marketed smartly, can make India a leading food supplier of the world. India with a population of 1.08 billion (growing at about 1.70% per annum) provides a large and growing market for food products. Food products are the single largest component of private consumption expenditure, accounting for as much as 49.00 per cent of the total spending. Furthermore, the upward mobility of income classes and increasing need for convenience and hygiene is driving demand for (a) perishables and non food staples and (b) processed foods. Also, eating out is a booming practice in urban India and processed foods are accepted as alternative to the home cooked food because of the convenience it offers. Also, with the globalization of trade and availability of high speed logistics, food retailers in developed countries are sourcing an year-round supply of fruits and vegetables from developing countries. Thus, both for local consumption as well for export there is a year round opportunity for fruits and vegetables, meat and poultry products and ready-to-eat processed foods. The total exports of Indian food processing industry had increased by about three times to Rs. 53,000 crores in 2003-04, from Rs. 17,600 crores in 2002-03. Considering the greater potential for food processing industry in......

Words: 473 - Pages: 2

Brochure

...INFRUSTRUCTURE INFRUSTRUCTURE New France has fantastic infrastructure! With the incredible infrastructure, come amazing business opportunities. Imagine an economy booming with tanneries, lumber mills, and breweries! These opportunities are a possibility in New France, now is your chance! New France has fantastic infrastructure! With the incredible infrastructure, come amazing business opportunities. Imagine an economy booming with tanneries, lumber mills, and breweries! These opportunities are a possibility in New France, now is your chance! NEUVEUX FRANCE! NEUVEUX FRANCE! The Land of Opportunity! The Land of Opportunity! SEIGNEURIAL SYSTEM SEIGNEURIAL SYSTEM Land, land, land! There is plenty of land available to be farmed in New France! In New France, you are garuanteed land!In New France you will farm using the seigneurial system. This system allows each settler to have a strip of land. However, you need to come quickly in order to secure one of the furtile strips of land closest to the St. Lawerence River. Land, land, land! There is plenty of land available to be farmed in New France! In New France, you are garuanteed land!In New France you will farm using the seigneurial system. This system allows each settler to have a strip of land. However, you need to come quickly in order to secure one of the furtile strips of land closest to the St. Lawerence River. Women have rights in New France! That’s right! Not only do women work in the household in New......

Words: 380 - Pages: 2

Jreeee

...With this, the education sector becomes a booming business most especially to developing countries and also the skills of individual. Nowadays, teenagers are trying to find a job while they are in school. More than five million teenagers work, and many of them are experiencing difficulties in school as a result. We have conducted studies which show that teenagers who work and studying often have lower grades and they spend too little time with their families. Studies show that working while at school causes students to have lower grades. In fact, that can result in students doing less homework at school but in positive way, the student/s can help his/her own financial problem, example the tuition fee that he/she needed to pay and it is good if he/she really know how to manage time best. STATEMENT OF THE PROBLEM IMPORTANCE OF THE STUDY The study would benefit several areas of being a student. First of all, the study would be able to benefit the working student. The research would be able to provide them the idea on how to manage their time in work while studying. This would allow them to know how it will help them. Likewise, the working students in NTC would also benefit from this study. This study would convey their concerns regarding the managing of time in their work and study. Moreover this study would do well to the working student as a whole. DEFINITION OF TERMS Academe. The academic environment or community; academia. Booming. Having a period of great......

Words: 432 - Pages: 2

Executive Summary

...BikeArt is a start-up art company located in Eugene, Oregon. They offer simplistic artwork constructed out of recycled bicycle parts with items ranging from wall clocks to tables. Founder Steve Jackson, a biking enthusiast for almost 32 years, and his wife, a local artist run the company. Their mission is to provide their customers with cutting edge, creative artwork designed out of recycled bicycle parts in a booming niche market that BikeArt believes it can capitalize on. With their marketing plans and break-even analysis BikeArt believes that they have what it takes to take over the market and create strong brand loyalty. BikeArt differentiates itself from the rest of the competition because of the founders knowledge of the target market and their convenient location in the bike capital of America. They provide everyday items made out of bike parts, which will not only attract the average bike enthusiast but an art fan, as well. With their commercial location in the mall they will be able to attract customers as they walk around, whether or not they were looking for that particular art form or not. BikeArt also believes that leaving a lasting impression on potential customers is vital to their overall success with their active communication they have with them. With BikeArt providing a range of benefits to their customers, it is directly in line with our market analysis as they have a growth rate up 8% for art collectors and 9% for bike enthusiasts. BikeArt is......

Words: 435 - Pages: 2

Guillermo

...business in the beautiful town of Sonora, Mexico. The town provided Guillermo with a good location because of its sufficient supply of timber. The sufficient supply of wood allowed Guillermo to produce an assortment of tables and chairs for his new company. For years, Guillermo was happy and successful with his furniture store. However, in the 1990’s, Guillermo was faced with problematic challenges that damaged his profit margin (University of Phoenix Simulation). Challenges forced Guillermo to figure out how to reconstruct his business. The first challenge was presented by a foreign competitor using a high tech approach with low prices (University of Phoenix Simulation). The second challenge Guillermo faced was with the booming economy in Sonora, Mexico. The booming economy brought in new jobs and more people that resulted in driving up the cost of labor. Guillermo always relied on a relatively low cost of labor for many years so he was forced with higher labor costs and a lower profit margin. To reconstruct his business, he decided to use the finance concepts to establish his options to find the best choice to save his business....

Words: 301 - Pages: 2

Acc 375 Week 4 Individual Assignment Ethical Situation 2

...have spoken with others, and I suspect there is some unethical behavior occurring. I have heard that the accounting department has experienced some issues in the past. Specifically, issues with fake suppliers being created and paid. While this did result in the termination of one employee, I’m not sure it has stopped.” Accounts Receivable Supervisor: “Things are pretty bad around here. There doesn’t seem to be any leadership or direction for the company. Upper management rarely conducts meetings to discuss anything, positive or negative. There are no clear goals and we only receive feedback once a year at our annual review. I have difficulty keeping the staff motivated because the meager raises. We all receive the same raise, even in a booming year when sales are high.” Accounts Payable Supervisor: “I used to be energetic when I started working here. I suppose this place just wears you down after awhile. There doesn’t seem to be any correlation between pay and performance. You can be a high performer and receive a 2% raise or be a low performer and receive a 1% raise. Most of the staff have given up, and view their position as a job rather than a career.” ACC 375 WEEK 4 INDIVIDUAL ASSIGNMENT ETHICAL SITUATION 2 To purchase this visit here: http://www.nerdypupil.com/product/acc-375-week-4-individual-assignment-ethical-situation-2/ Contact us at: nerdypupil@gmail.com ACC 375 WEEK 4 INDIVIDUAL ASSIGNMENT ETHICAL SITUATION 2 You have been hired as the new controller of......

Words: 1821 - Pages: 8

Assess the View That the Impact of the First World War Was the Main Reason for the Booming Economy in the Usa in the 1920’s.

...American goods in vast amounts as America had entered the war late and did not suffer nearly the same amount of damage that the other countries did, and it was these countries who were purchasing these goods because they had taken heavy infrastructure damages and couldn't facilitate the needs of their people. This meant America could invest more money into improving her economy and give loans to the other countries that might not have been able to afford the goods. As interpretation C correctly states ‘the United States was the world’s leading creditor nation’, particularly after the war, due to the lack of damage that they had sustained to her country. Therefore this clearly illustrates how the impact of WWI was the main reason for America’s booming economy. Another factor that is mentioned in interpretation A to account for the 1920’s boom was the change in the mind-set of the people, both of the economic society and the everyday people. Previously, America followed the policy of laissez faire, which is where the government left the businesses alone in order to sustain the economy. But after the war began the government directly involved herself with the economy in order to support the war effort. Due to the Government’s knowledge and power over the economy, the public administrators were able to direct the business community properly to generate the greatest profit margins with the public. At first, the American businessmen did not welcome this change as they were so......

Words: 1935 - Pages: 8