Blackberry

In: Business and Management

Submitted By cindy0410
Words 1044
Pages 5
Research in Motion/ Blackberry BlackBerry Limited, formerly known as Research In Motion Limited (RIM) is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets.(Wikipedia) A global leader in wireless innovation, Blackberry revolutionized the mobile industry when it was introduced in 1999.They are designed to fit into a large pocket or clip into a belt holster, and most have some type of built-in QWERTY keypad. Modern BlackBerries are considered to be both smartphones and personal digital assistants; they have Internet connectivity, web browsing, e-mail, an address book, a calendar, a day planner, an alarm clock, games, text messaging, and mobile phone service. Options on some models include a trackball, Wi-Fi, Bluetooth connectivity, speakers, GPS, a digital camera, and functionality as a media player.
Business community and the retail consumer market are the popular target markets of the Blackberry. In business, a BlackBerry allows employees that are out of the office or even off-site to stay in contact with the rest of the company. An executive traveling to an out-of-state business meeting would be able to receive electronic documents and communicate with the rest of his/her staff through the use of a BlackBerry or similar PDA; a warehouse worker would be able to receive text messages telling him/her which boxes to pull from storage, and could even access maps showing the correct locations. For retail consumers, a BlackBerry allows numerous features beyond being a simple mobile phone. These features include portable access to the Internet, the ability to check personal emails almost anywhere, text messaging, and, in some recent models, the ability to listen to music and other media.
Blackberry, a giant of the smartphone ear, has faded with remarkable speed. For the moment,…...

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