Better Solutions for Information Overload

In: Computers and Technology

Submitted By kayjayjazz
Words 1261
Pages 6
Better Solutions to Information Overload
Substantial information overload is present in every organization. I can recall specifically working in the Marketing/IT department for a small computer outsourcing firm several years ago in Omaha, Nebraska. The company’s business model was to show potential clients that outsourcing their finance, IT and HR department’s data systems with their firm could save them tremendously short and long term. The company invested millions of dollars into state-of-the-art data storage facilities that housed numerous amounts of data. These storage facilities could withstand everything mother nature could through at it. In 1998, this was a great business model, considering the millennium bug or Y2K problem was the hot IT issue. At the same time, I thought it was a strike contrast that a small, up and coming IT company would neglect internal issues that would impede their employees from making the company competitive. The company decided to implement an internal website or intranet as the focal point for retrieving data. The company’s intranet had an abundance of information that was injected with data from a barrage of sources. According to a 2009 report by Watson Wyatt, “only 50% of employees accessed the intranet on a daily basis; 80% said their company’s system needed improvement; and 50% said searching on their intranet was too difficult” (Nasiri, 2009). Based on my past experiences, I think organizations are likely to find better solutions to information overload through changes to their technical systems.
As a Marketing Specialist, my main goal was to market the company products in a way that would make every organization want to do business with us, even the Fortune 500 companies who already had mega contracts with some of our top competitors. In the marketing department, we relied heavily on the intranet as a source to…...

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