Believe

In: Business and Management

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Principles of Marketing GIMS – PSG Coimbatore Winter Semester 2013/14

Day 2

Prof. Dr. Wengler Page 56

Day 2
Principles of Marketing GIMS – PSG Coimbatore Winter Semester 2013/14

What did you learn yesterday?

Prof. Dr. Wengler Page 57

Day 2
Principles of Marketing GIMS – PSG Coimbatore Winter Semester 2013/14

Questions regarding the reading?

Prof. Dr. Wengler Page 58

Day 2
Principles of Marketing GIMS – PSG Coimbatore Winter Semester 2013/14

Current Economic (World) News

Prof. Dr. Wengler Page 59

Day 2
Principles of Marketing GIMS – PSG Coimbatore Winter Semester 2013/14

Agenda

09.00 a.m. – 09.30 a.m. 09.30 a.m. – 10.45 a.m. 11.00 a.m. – 12.15 p.m.

Repetition & News Review Selection of Product & Market Competitive Advantage

12.15 p.m. – 01.30 p.m.

Lunch-Break

01.30 p.m. – 03.15 p.m.

Marketing Intelligence Case Study 1 “Registration of new automobiles in Germany” Consumer Behavior

03.30 p.m. – 05.45 p.m.
Prof. Dr. Wengler Page 60

Day 2
1. Selection of Product & Market
Principles of Marketing GIMS – PSG Coimbatore Winter Semester 2013/14

Selection of Product & Market Objectives The aim of the class “Principles of Marketing” is to teach you the tools to develop an own marketing plan for a selected product, which you will have to apply in your first research project. However, the choice of the product and therefore the market, is on your side. In the next hour you have the opportunity to present us the product you selected and on which you are going to write the marketing concept. Again, we are going to use the ‘vernissage’ to present our products to the fellow students. Tasks  Introduce your product shortly to your fellow students by answering the following questions: o What product did you choose? o Why are you interested in this product? o What do you like most of this product?…...

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