Beer-Brewing: the Reason for Social Polarization

In: Historical Events

Submitted By paperdre
Words 1257
Pages 6
Andre Castillo
Prof. Rogers
Democracy, Rights, and Empire
4 November 2013
Beer-Brewing: The Cause for Social Polarization Let’s say you have a favorite locally owned ice cream shop in your hometown. You love all their flavors and the shop’s intimate atmosphere. You prefer it to any other ice cream shop, even over big name shops like Baskin Robbins or Coldstone Creamery. The taste of their ice cream is way better than from any other place that you know. Unfortunately however, your favorite shop closes three years after its inception, and you are heartbroken. How can the best ice cream shop shut down? They made way better ice cream than all of the other guys! Judith Bennett, the author of Ale, Beer, and Brewsters in England, can explain how this phenomenon occurs through the start of beer brewing in the 14th – 15th century in England. The introduction and commercial expansion of beer brewing allowed for more efficient trade and sale of their products, which also was beneficial to its consumers. However, this terribly hurt the many small market of ale-brewers because they did not have the opportunities of capital-investment that beer-brewers had. Thus, less people were able to succeed in this particular industry, causing a polarization of social classes. This large commercialization of beer brewing found in England represented the capitalistic advantages that large corporate businesses have over smaller business that sell the same good. The commercial expansion of beer brewing was beneficial because it brought about success for its suppliers. Initially, brewing in England in the 1300s was a small scale, local industry. This brewing was mostly of ale. However, once brewing beer began, this industry became larger and more commercial, which led to the withering away of low scale ale brewing. This industry became more expansionary than ale brewing because of the use…...

Similar Documents


...Decision to be made Mountain Man Brewing Company is a family owned business that brewed one beer, Mountain Man Lager, also known as “West Virginia's beer”. Mountain Man Lager held the top position among lagers in West Virgina for almost 50 years and had respectable market share in most states. The company over the years relied on its history and its status as an independent, family owned brewery to create an aura of authencity and position the beer with its core drinker – blue collar, middle to lower income men over age 45. However, Mountain Man Lager was a legacy brew in a mature business. By 2005 Mountain Man generated revenue of just over $50 million and primarily distributed Lager in Illionis, Michigan, Ohio and its native West Virgina. However, the recent changes in the beer drinkers' preferences, the company is experiencing decline in sales. Over the previous six years light beer sales in the United States had grown at a annual rate of 4% while traditional premium beer sales had declined annually by same percentage. With this on going trend Mountain Man Brewing Co. was set to loose 2% each year annually, see section A. for projections for next 4 years. In the lights of such industry trend Chris Prangel, needs to decided whether to produce Mountain Man Light, a light beer formulation of Mountain Man Lager, in the hopes of attracting younger drinkers to the brand. Alternatives Mountain Man Brewing Co. has been facing serious challenges from maturing market and new...

Words: 1368 - Pages: 6


...Table of Contents The history of Stanley Park Brewery 2 SWOT Analysis: 3 6 7 8 Target Market 9 Product Classification and Description. 10 Channels of the distribution 11 Promotional Strategies 13 Social Responsible Behavior 15 Recommendations 16 Appendix 18 Bibliography 19 The history of Stanley Park Brewery Stanley Park Brewery, which is actually based in Delta, has opened what may be Canada’s first sustainable brewery. A 110-foot- tall wind turbine provides the energy for the state-of-the-art complex, which uses less water and energy than a conventional brewery. The brewery’s somewhat confusing name refers to the original Stanley Park Brewery, which was established way back in 1897 on the shores of the park’s Lost Lagoon by Belgian pioneer and brew master Frank Foulbert. (Green beer) The brewery is actually owned by the Mark Anthony Group, the leading distributor of wine and beer in Canada. Some people point out that Stanley Park Brewery is not a craft brewery at all, but a division of the same Canadian beverage giant that makes Mike’s Hard Lemonade and dozens of other products. (Green beer) Stanley Park was created over a century ago by an individual interested in protecting and dedicating land - “to the use and enjoyment of people of all colors, creeds and customs for all times.” –Lord Stanley Governor General of Canada, 1888.When the Belgian......

Words: 3774 - Pages: 16


...Classification of Beer What's more refreshing on a hot summer day than a nice cold beer? Or how about drinking a nice cold one with some buddies after work at a local bar, sound nice doesn?t it? Beer has been around for many years and will probably be around for many more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages is often called brewing. Most every culture has there own tradition and the own take on beer, thus producing many different styles and variations. Simply put, a beer style is a label given to a beer that describes its overall character and often times its origin. It's a name badge that has been achieved over many centuries of brewing, trial and error, marketing, and consumer acceptance. There are many different types of beer, each of which is said to belong to a particular style. A beer's style is a label that describes the overall flavour and often the origin of a beer, according to a system that has evolved by trial and error over many centuries. According to the type of yeast that is used in the beer's fermentation process, most beer styles fall into one of two large families: ale or lager. Beers that blend the characteristics of ales and lagers are referred to as hybrids. An ale is any beer that is brewed using only top-fermenting yeasts, and typically at higher temperatures than lager yeast.......

Words: 1336 - Pages: 6

New Belgium Brewing (a): Social Responsibility as a Competitive Advantage Brief

...Marketing Strategic Name: Ching Jui Liao Due date: 10/16/2012 New Belgium Brewing (A): Social Responsibility as a Competitive advantage Brief Strengths 1. Strong brand name 2. Definite company core values and beliefs 3. NBB offers a variety of permanent and seasonal ales and pilsners. 4. Strong and stable sales force. 5. Employees enjoy their job because the company treats them very well 6. NBB’s social responsibilities give the company a competitive advantage because consumers want to believe in and feel good about the products they purchase. 7. NBB efforts to live up to its own high standards have paid off with numerous awards and a very loyal following. 8. NBB has made significant achievements in sustainability, particularly compared to other companies in the industry. Weaknesses 1. They growth very quickly and leads to many social problems, but not focus on the business of beer. 2. Limited distribution. 3. Intelligent green consumers are likely to investigate a company’s green claims , and they will undoubtedly find areas that need improving. 4. Doesn’t use tradition marketing to management and push their product. 5. Although NBB’s all electric power comes from renewable sources, the plant is still heated in part by using natural gas. Opportunities 1. New Belgium has remained focused on its core values of customer intimacy, sustainability, whimsy,......

Words: 1144 - Pages: 5

New Belgium Brewing Case Analysis

... Case Update and SWOT Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for New Belgium Brewing. As of 2013, defined by the Brewers Association New Belgium Brewery is the 3rd largest craft brewery and the 8th largest overall.  Annual production of beer is less than 6 million barrels.  Currently New Belgium sells beer in 31 states and the District of Colombia.  In 2013 they began shipping to Alaska and Louisiana and Florida is soon to follow.  They have seen consistent growth year over year.  In 2006 NBB produced 437,000 barrels of beer.   In 2011 the company produced 713,000 barrels.  The company waste diversion efforts are paying off.  In 2011 94.38 the latest waste diversion is 94.38% diverted and 5.62% landfill as opposed to 88% diverted and 8.5% landfill in 2009.  Energy consumption is seeing a reduction each year.  Energy reduction has gone from 158MJ/hl in 2008 to 138MJ/hl in 2011.  This can be partially attributed to the November 2009 implementation of the largest private array of photovoltaic solar panels in Colorado.  The 870 panels mounted atop the bottling plant produce 200kW of power output helping to reduce power consumption from the grid.  In March of 2012 New Belgium Brewery launched it can line to tap into a new market.  In April of 2012 the  company chose Asheville North Carolina as the site for their East Coast Brewery.  In January of 2013 New Belgium Brewery became 100%......

Words: 2316 - Pages: 10

New Belgium Brewing Company: Ethical and Environmental Responsibly

...New Belgium Brewing Company: Ethical and Environmental Responsibly Abstract Although it has since been disproved that Benjamin Franklin once said, “Beer is proof that God loves us, and wants us to be happy,” he is nonetheless given credit for this profound and true statement. New Belgium Brewing has been making people happy since 1991. Along the way they have managed to continuously and profoundly function in the world of profit in a sustainable way making them an outstanding corporate citizen. The core company values that were put in place since the inception of the company stand as a testimony in conjunction with the actions of the company as an exemplary model of sustainability and ethics. New Belgium Brewing New Belgium Brewing (NBB) was born as a commercially sold product in 1991 in the basement of Jeff Lebesch and Kim Jordan. They founded their company based on a set of core company values that promote ethics, ecology, and economics, the foundation of the new sustainable business paradigm. Since its inception, NBB has tackled many environmental issues strategically and as a responsible corporate citizen. The company has made it a part of their culture to save, to conserve, to preserve for posterity, and to leave as little of a carbon footprint as possible in the creation of their product. The company’s focus on environmental issues is so amazing and atypical of the corporate world; it leaves one questioning “Why do they do it?” Are they doing this for......

Words: 1368 - Pages: 6

Tiger Beer

...Individual Written Report: Tiger Beer AB112 Marketing Nanyang Business School Tutor: Mr Craig Ewan Done By: Eufratia Raissa Mandhela 1. Company Introduction Tiger Beer was first introduced in October 1932 by the Malayan Breweries which was first established in 1930. Despite its modest starting point, Tiger Beer has expanded vastly and can be found in over 70 countries today. It is also brewed it 11 different countries such as Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, Sri Lanka, India – more than any other Asian beer brand. Tiger Beer has grown from a local brand into a globally recognized icon at present. Through its history, the brew has won more than 40 awards internationally. Tiger Beer received its first Bronze medal in 1939 for Bottle Beer Competition in London. Over the years Tiger picked up many more achievements and the most outstanding includes winning the Gold Medal for Brewing Industry International Award in 1998 (London, UK), that can be considered as winning Oscar Award for the industry. Most recently it has also won another Gold Medal at the 2004 World Beer Cup that is equivalent of winning the Olympic in beer industry. Today Tiger Beer is acknowledged as the leading global brand through its active participation in the sponsorship of many sports events and vibrant brand campaigns. As recognition to the brand, Tiger was awarded as a leading brand in UK Cool Brand Leader for 3 consecutive......

Words: 2816 - Pages: 12

961 Beer: Launching a Lebanese Brewing Company

...Developing business in the brewing industry as thousands of tradition, always face of intense competition from existing competitors as well as new entrants. In additional, any manufacturers have difficult in expending production capacities and resources. This report aims to recommend how to continue growing business without compromising on quality in high competitive market and limited production capacities and resources. After four year growth in volume, from 6,000 cases in 2008 to 200,000 cases in 2012, the 961 volume of beer sold increased dozens of times. The various products of 961 beer have presented and its retailers network have expanded to variety channel such as bars, restaurants and local supermarkets, even it opened a beer pub by the company. This pub has been an exciting successful case and also has given hints for next periods. However, the company faced of limited capacity for the production of larger volumes while the team operated in small volume and even a new bottling machine had to be ordered. The company had strategically become one of biggest Lebanese brewing company and had prepared for huge competition from Almaza who is also local company dominated the Lebanese market. In additional, by being acquired by Heineken in 2002, this closet competitor took on hand many advantages in technology, experiences, alternative famous brand from the No. 1 worldwide brewing corporation. While the company has built all things from zero. Its largest early customer......

Words: 404 - Pages: 2

Racial Polarization

...blacks have the same opportunities. Furthermore, the disparities between the two races are due to “the unwillingness of [blacks] to take responsibility for their own lives” (Henry & Sears, 2000, 254). Even though political scientists have gained a wealth of knowledge from studying racial attitudes, more research should be conducted on the role race plays in determining voting strategies and behaviors. There are three reasons why this topic is important for political scholars to study. One, partisan clashes between Democrats and Republicans are at an all-time high. Rather than extending a hand and producing bipartisan legislation, elected officials are—with increasing regularity—choosing to turn away from compromise at the expense of the American public. Secondly, the emergence of the Tea Party as a formidable political group has increased the prevalence of negative racial rhetoric. Lastly, the presence of Barack Obama, a black man, has added a completely new dimension to politics. As President of the United States, Obama has increased polarization in the electorate. It is vital to understand whether his presidency will have a significant impact on future presidential elections. Partisan Divide Over the last fifty years, the Democratic Party and the Republican Party have become increasingly divided along racial lines. Results from the past 14 presidential elections (1968-2012) illustrate this point. Prior to 1952, the Democratic Party was known as the......

Words: 6638 - Pages: 27

Beer Brewing

...961 BEER: LAUNCHING A LEBANESE BREWING COMPANY Bettina Bastian wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e); Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-07-30 “I should have stayed in my own bar and had a beer,” Mazen Hajjar thought over carrots, nuts and a mojito when listening to the boisterous mix of post-punk and Arabic classics at a popular bar in Beirut’s main nightlife quarter, Gemmayze. It was an evening in February 2009, and Hajjar, one of the founders and owners of 961 Beer — 961 is Lebanon’s country code, hence the name for the first craft brewing company in the country — tried to gather his thoughts for a strategy meeting he would have with his partners the next day. Being disappointed with the quality......

Words: 439 - Pages: 2

Global Beer Industry

...An institutional analysis of the beer market | Written by: Frank Bloemhof Student number: 294673 International Business School, Hanze University of Applied Sciences, Groningen Lecturer: Arnd Mehrtens Written by: Frank Bloemhof Student number: 294673 International Business School, Hanze University of Applied Sciences, Groningen Lecturer: Arnd Mehrtens | | | Date: 29 January 2015 Word count: 8,925 Abstract The global beer industry - An Analysis of opportunities and risks in light of its institutional characteristics, as exemplified in part by Heineken. In this report you will read about a novel concept in economics called the Three Pillar Model, with a particular focus on the pillar of entities. After a general introduction, specific information about the beer market will be given. This is followed by a short analysis of the company Heineken NV, a Dutch beer brewer operating in over 170 countries worldwide. To end the report a conclusion will be given. This is followed by, which will include among other things the recommendation to create a strong bond with the consumer. In the very end you will find a list of all the sources that were used to write this report. Contents Abstract 1 Introduction 3 1. Literature review 4 1.1 Three pillar model 4 1.2 Theories 4 1.2.1 Neoclassical economics 5 1.2.2 Institutional economics 6 1.2.3 Behavioural economics 8 1.3 Entities 10 1.3.1......

Words: 9219 - Pages: 37

Sun Brewing (a)

...Q1-1.What situation was Khemka family involve during the case? SUN Brewing was founded in 1992 by Shiv Khemka with Nand, his father, and his brother, Uday. The situation is set in March 1999, when the company was facing a major crisis. In 1998, the family had been planning to raise a $200-$400 million through equity and debt offering for the company on the NYSE (New York Stock Exchange), in aim to finance major investments because of the increasing competition from international beer companies in the Russian market. In August 1998, there was a massive devaluation of the rouble that led to a 90% decrease in the stock price of SUN Brewing listed on the Luxembourg stock exchange. The proposed NYSE listings have then been cancelled and there is a $40 million bridge loan outstanding that now needs to be repaid. Q1-2.What other options could they choose originally? Bring another strategic partner (and idea originally dismissed because the family didn’t want their power over the company threatened) Reinvest from the family pool (that option was highly overlook because the family already budgeted the project and they prefer to ensure a backstop reserve of capital for preservation and discipline, also for the family reputation. Quit the business (seriously consider if the best options for them is to move on to new opportunities in other industries. Q2.Why there are different financing ways in each period? There are many different stages of financing and......

Words: 1038 - Pages: 5

Case New Belgium Brewing (B)

...Case New Belgium Brewing (B) New Belgium Brewing: Developing a Brand Personality * Background NEW BELGIUM’S INITIAL MARKETING STRATEGY The idea for the New Belgium Brewing Company began with a bicycling trip through Belgium. Belgium is arguably the home of some of the world’s finest ales, some of which have been brewed for centuries in that country’s monasteries. As Jeff Lebesch, an American electrical engineer, cruised around that country on his fat-tired mountain bike, he wondered if he could produce such high-quality beers back home in Colorado. After acquiring the special strain of yeast used to brew Belgian-style ales, Lebesch returned home and began to experiment in his Colorado basement. When his beers earned thumbs up from friends, Lebesch decided to market them. The New Belgium Brewing Company opened for business in 1991 as a tiny basement operation in Lebesch home in Fort Collins. Lebesch wife, Kim Jordan, became the firm’s marketing director. New Belgium beers quickly developed a small but devoted customer base, first in Fort Collins and then throughout Colorado. The brewery soon outgrew the couple’s basement and moved into an old railroad depot before settling into its present custom-built facility in 1995. The company’s standard line has grown to include Sunshine Wheat, Blue Paddle Pilsner, Abbey Ale, Trippel Ale, 1554 Black Ale, and the original Fat Tire Amber Ale, still the firm’s bestseller. Today, New Belgium Brewing is America’s third......

Words: 3109 - Pages: 13

"Rethinking the Social Responsibility of Business, "Reason

...Rethinking the Social Responsibility of Business From Reason (October 2005) Making Philanthropy Out of Obscenity -Milton Friedman By pursuing his own interest [an individual] frequently promotes that of the society more effectually than when he really intends to promote it. I have never known much good done by those who affected to trade for the public good. -Adam Smith, The Wealth of Nations The differences between John Mackey and me regarding the social responsibility of business are for the most part rhetorical. Strip off the camouflage, and it turns out we are in essential agreement. Moreover, his company, Whole Foods Market, behaves in accordance with the principles I spelled out in my 1970 New York Times Magazine article. With respect to his company, it could hardly be otherwise. It has done well in a highly competitive industry. Had it devoted any significant fraction of its resources to exercising a social responsibility unrelated to the bottom line, it would be out of business by now or would have been taken over. Here is how Mackey himself describes his firm's activities: 1. "The most successful businesses put the customer first, instead of the investors" (which clearly means that this is the way to put the investors first). 2. "There can be little doubt that a certain amount of corporate philanthropy is simply good business and works for the long-term benefit of the investors." Compare this to what I wrote in 1970: "Of course, in practice the doctrine of......

Words: 3771 - Pages: 16

Miller Brewing: It’s Norman Time

...TO: South African Breweries Ltd. Board Members FROM: BiMPSY Business Solutions DATE: August 21, 2011 RE: Assessment of Norman Adami’s Leadership at Miller Brewing _____________________________________________________________________________ Dear Board Members, The BiMPSY Business Solution group, the board of directors for Miller Brewing Company, has recently seen a major cultural change under the leadership of Norman Adami. The following report is an assessment of his leadership at Miller and how that change has affected our company. Adami’s aggressive tactics have rattled our main competitor Anhesuer-Busch (AB). By 2005, AB’s operating income had decreased by 22% with a corresponding loss of 1.8% in sales volume. Miller was also able to gain $10 billion to $12 billion market capitalization from AB.4 Adami has instilled the belief in his employees that the United States’ second largest brewer, Miller Brewing Company, can capture enough market share from its main competitor, Anhesuer-Busch, and possibly overtake it as the number one brewer in North America. We look forward to your questions and comments at the upcoming global board meeting. Best Regards, BiMPSY gives permission for this assignment to be viewed by other students in the MBA cohort. Norman Adami not only changed the climate at Miller Brewing, but in 2003 when he became the President and CEO, he did something even more radical – he “fundamentally changed the direction of the company”5 by changing......

Words: 1150 - Pages: 5