Background Info for Globe Philippines

In: Business and Management

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Globe sees major shift to digital lifestyle
(The Philippine Star) | Updated March 28, 2015 - 12:00am
MANILA, Philippines - Globe Telecom’s pioneering direct carrier billing service for apps on Google Play and Apple App Store has become a major driving force in the continuing shift to digital lifestyle, as more smartphone owners are now getting into the habit of purchasing apps for a richer mobile experience.
The number of Globe customers per day who have either bought an app or bought items inside apps on the Google Play Store have more than doubled since the service was launched in October 2014. Meanwhile, there are over 300,000 customers using the GCash American Express Virtual Pay to date, allowing them to conveniently purchase apps from the Apple App Store, with iTunes App purchases comprising 27 percent of total GCash American Express Virtual Pay purchases in 2014. Total transaction growth of GCash American Express Virtual Pay from 2013 to 2014 was recorded at 65 percent.
Globe introduced the direct carrier billing servicefor Android smartphone users last year to enable customers to purchase apps and charge their purchases to their postpaid bill or prepaid load without the need for a credit card. It has since attracted a significant number of customers to buy premium apps and other content on the Google Play Store.
Aside from the direct carrier billing service for Google Play Store, customers were able to purchase apps, media, and games from the Apple Store using the GCash American Express® Virtual Pay since 2012. Customers just need to register their GCash American Express® Virtual Pay card details to their Apple account and begin purchasing right away.
“As the leading digital service provider in the country, Globe pioneered direct carrier billing service in the country in line with our commitment of providing products and services relevant to our…...

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