As - a Level

In: Business and Management

Submitted By muffin789
Words 635
Pages 3
In this report I will be investigating how Cadbury keep their stakeholders happy and meet the needs of their stakeholders. Stakeholders are people who have an interest in the decisions that businesses make. The stakeholders that I will be investigating are customers, workers, trade unions, suppliers, shareholders, government, and pressure groups. Customers: Cadbury's customers want high quality confectionery products. They want these products to be of high quality as they are spending their money on the products. Customers want the money they spend on purchasing these products to be worth it and that the quality they receive from the amount they have paid to be of a high standard. Cadbury respond to this need by making sure to produce high quality confectionery products which can be easily purchased in many stores. Cadbury's business objective of 'Sustainability' is influenced by the customer stakeholder. This is because part of this objective is 'to prioritise quality and safety' this means to make sure that the chocolate in safe to eat and is of high quality. Workers Cadbury's workers want regular work and pay, Good wages for the work and hours they do, and to be treated equally and fairly to other workers. ...read more.

Middle
The suppliers need Cadbury to continue using them and to not change their market as they may rely completely on them for receiving their income an example of this may be if Cadbury had to change into a drinks company the farmers that produce Cocoa beans for them would lose out on a lot of money as they would have nobody buying their cocoa beans. Suppliers join forces with pressure groups when they feel that they are not being treated fairly. An example of this may be if the suppliers were to link with the charity Oxfam who work with farmers across the world who are not receiving the correct amount of money for the work they are doing…...

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