Apple's Marketing

In: Historical Events

Submitted By Skrepka
Words 605
Pages 3
The Vietnam War started in 1955, between North and South parts of the country. China and their allies supported the north side while U.S. supported the south side.
This war occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975, and lasted 19 years, 180 days. As a result, North government won the war and took the power beside Communist governments. This war causes approximately 245,000 to 2000,000 of civil dead and over one million of refugees (Usdod, Shenon, Philip 1995). The luckier refugees were taken by countries such as Canada. Some escapees spend 12 months in camp, some of them even years. There were many camps, for example, in Thailand and in Hong Kong.
The Canadian government helps the Vietnamese refugees by giving them a home, food, healthcare, and education. However, the Vietnamese refugees faced many hardships in Canada such as language, discrimination, and lack of financial support (CBC,Refuge for the unwanted). The most effective factor that affected Vietnamees refugee adaption in Canada was learning a new language (Dwok B. Chan and Doreen Marie Indra, 1987). Many refugees could not speak a word of English or French, and understand even basic words such as washroom, phone, and post office. However, they needed to obtain speaking skills because they had to look for job, house, and a school for their children (CBC-Welcome to Canada: Vietnamese refugees arrive). However, Canadian sponsorship programs for Vietnamese refugee were helpful (Dwok B. Chan and Doreen Marie Indra, 1987). There was multiple courses help refugee to adjust in a new country: Canadian culture course, opening bank account course, language learning course in English and French, and Canadian postal system. There were also emotional support and advice was provided by privately sponsor.
In spite of the fact that Canada is…...

Similar Documents

Japan to Apple’s Iphone: “No Thanks!”

... | | |College of Social Sciences | | |PSY/322 Version 2 | | |Consumer Psychology and Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing......

Words: 1533 - Pages: 7

Apple's

...BUS 508 – Assignments and Rubrics Assignment 1: Corporate Responsibility and Marketing Strategies Due Week 3 and worth 240 points Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products. Write a six to eight (6-8) page paper in which you: 1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. 2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question. 3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. 4. Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position. 5. Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired......

Words: 5010 - Pages: 21

Apple's International Marketing Plan

...company does not have a presence in the country yet, and as far as the iPhone goes, there are options that suit the needs of the population interested in smart phones better. Marketing Export Marketing should be used in order to gain entry into the Singaporean market. Using the same strategies and marketing mix that were used in the United States and Europe will not allow Apple to gain any advantage in this market, much like what happened in Japan when the iPhone was introduced. Export marketing is defined as “using the product as a starting point and modifying it as needed to meet the preferences of the international target markets.” When Apple introduced the iPhone in Japan, it used most of the same strategies it used when introducing the product in the US: showing it off as being innovative and something new, and just plain better than everything else available in the market. However, that is not true in the Japanese market, which is comprised of users that are very technologically savvy and want the newest and most powerful gadgets. Nokia’s line of smart phones and camera phones fit that exactly, and even though they’re priced much higher than the iPhone, Apple’s product did not gain traction in that market, even after being offered for free with a 2-year contract. Changing the marketing mix and marketing strategies could have changed that scenario and made Apple gain much more market share in Japan, which is the goal in Singapore. Singapore’s market is very similar to......

Words: 2292 - Pages: 10

Apple's Case

...by 2010, the company viewed itself as a “mobile device company.”2 In the 2009 fiscal year, sales related to the iPhone and the iPod represented nearly 60% of Apple’s total sales of $43 billion.3 Even in the midst of a severe economic recession, revenues and net income both soared (see Exhibits 1a through 1c). Meanwhile, Apple’s stock was making history of its own. The share price had risen more than 15fold since 2003 (See Exhibit 2). By almost any measure, Apple’s turnaround was a spectacular accomplishment. Yet Steve Jobs knew that no company in the technology industry could relax. Challenges abounded. In 2009, for example, iPod sales were falling. At the same time, Microsoft introduced Window 7, which led to a resurgence in PC sales. Even though Macintosh sales had grown faster than the industry in recent years, Apple’s share of the worldwide PC market had remained below 5% since 1997 (see Exhibit 3). In addition, there was great uncertainty about the iconic CEO’s health. Jobs had taken medical leave for a liver transplant in 2009, following treatment for pancreatic cancer a few years earlier. Many wondered—would Jobs remain at Apple and could the company thrive without him? Finally, would the iPhone continue its march to dominate smartphones in the face of growing competition from Google, RIM, and Nokia? And would Apple’s newest creation, the iPad, take the company to the next......

Words: 13676 - Pages: 55

Apple’s Corporate Responsibility and Marketing Strategies

...the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Corporate Responsibility and Marketing Strategies Due Week 3 and worth 240 points Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.  Write a six to eight (6-8) page paper in which you: 1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. 2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question. 3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. 4. Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position. 5. Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace.......

Words: 1765 - Pages: 8

Apple's Advantage

...Leveraging IT to Gain a Competitive Advantage March 14, 2011 Contents 1 Introduction 1 2 Background 1 2.1 Products and Selling 1 2.2 Competition 1 3 Competitive Advantages 2 3.1 First-Movers 2 3.2 Marketing via the Internet 3 3.3 Think Different 4 4 Closing 5 5 References 6 Introduction From the newest consumer gadget to the explosion in communication capacities, technological innovations continue to enhance the lives we live and provide us with new tools to perform everyday tasks. The technology breakthroughs of the past thirty years are truly remarkable thanks to the technological innovations of many companies. Currently, technology companies are competing to bring consumers tomorrow’s technological breakthrough. This competition forces companies to strive to find their competitive edge over their competition. Apple Incorporated (Apple) is a prime example of a company that uses Information Technology (IT) to gain a competitive advantage. The company is best-known for their Macintosh computers, the iPod, the iPhone and as of recently, the iPad. Apple has become an icon of personal computing, a model to which competitors strive to become. Apple is well known for achieving a competitive advantage through their first movers’ advantage, marketing strategies and differentiation. Apple successfully utilizes these advantages in order to become the successful innovator and trend-setter it is today. Background * 2.1 Products and......

Words: 2476 - Pages: 10

Apple’s Corporate Responsibility and Marketing Strategies

...Running Head: CORPORATE RESPONSILITY 1 Apple’s Corporate Responsibility and Marketing Strategies Brianna Neal Bus 508 Contemporary Business Dr. Laura Jones Strayer University July 15, 2015 CORPORATE RESPONSILITY 2 Apple’s Corporate Responsibility and Marketing Strategies Apple Overview Apple Inc was founded by Steve Jobs and was originally named Apple computer because there sole purpose was to provide personal computers. They later changed there name to Apple Inc to show their innovation and a wide arrange of electronics and cutting edge technology. Apple Inc is know for such products as the IPod, IPod, Mac book and a host of other products to help revolutionize the world. Apple Inc is based out of Cupertino, Ca and is considered a world leader in technological advancement. One of Apple's core values is to promote diversity within the work place. They believe diversity creates innovation which in turn creates new technologies and ways to have a better impact on the environment and a better customer experience (Apple, 2015). Although Apple is at the fore front for having cutting edge technology, they have still fallen under much criticism when dealing with suppliers and their ethical and social responsibilities. Apple’s Ethical and Social Responsibilities Ethical Responsibilities, in the context of business operation can be defined as how the business handles itself when it comes to moral decisions and standard. Social Responsibility is when a business......

Words: 1587 - Pages: 7

The Big Apple's Corporate Responsibilities

...The Big Apple's Corporate Responsibilities Russell Ransom Strayer University Contemporary Business BUS 508 Dr. Kimberly Malone-Haddox January 24, 2015 The Big Apple's Corporate Responsibilities Apple Inc. is considered the world’s most admired company in the world. It holds this position in many categories, according to Fortune Magazine. These categories include innovation, people management, the use of assets, financial soundness, social responsibility, and many more. ("World’s Most Admired Companies," 2012) Needless to say, Apple Inc. is doing extremely well, and is projected to beat its current predictions on the sales of its new IPhone and IPad. Apple is at the top of their game, as far as making money and new innovative products that are sought after, year after year, by loyal customers and new customers. The most admired category’s that will be investigated in this paper is the ethical and social responsibilities and the marketing strategy of Apple, Inc. Our textbook states that “An organization that wants to prosper over the long term is well advised to consider business ethics, the standards of conduct and moral values governing actions and decisions in the work environment.” (Kurtz, 2013, p. 32) Large companies, such as Apple, Inc., that are known throughout the world as a global giant, have certain ethical responsibilities to consumers, investors, people who work for them, and the world as a whole. We will look at Apple’s current position on the company’s...

Words: 1554 - Pages: 7

Apple's Profitable but Risky Strategy

...APPLE’S PROFITABLE BUT ISKY STRATEGY Case Study [Type the author name]   CASE STUDY ON PROFITABLE BUT RISKY STRATEGY OF APPLE INTRODUCTION: A long term plan and action that is formulated to help a company to setback and achieve a competitive advantage against its competitor and rival is called competitive strategy. This type of strategy is frequently used in marketing, promotion and advertising operations by somehow questioning the rivalry's service or product. Competitive strategies are vital to businesses which are competing in markets for the leading position, the market which is deeply saturated with substitutes for consumers. (Porter,2008). This case study is truly about the competitive strategy of Apple. Apple was founded in 1976 by two Steve Job and Steve Wozniak. Apple initiated its early reputation by making user friendly personal computers and keeping the price high against those made by the competitors. Their first computer was the Apple Macintosh (MAC). It was launched in 1984. From the very first, Apple’s strategy was innovative and profitable. Innovation brings risk with it. So Apple always followed innovative, risky but a highly profitable strategy. Apple is a front line company in industry of electronics whether in cell phones, tablets, personal computers and music devices etc. Apple’s software is actually the one which is greatly designed and programmed. Apple charge premium and comparatively high price from the consumers when compared with......

Words: 2533 - Pages: 11

Apple's Future

...9 -7 1 6 -4 0 1 JUNE 25, 2015 DAVID B. YOFFIE ERIC BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs,...

Words: 11550 - Pages: 47

Apple's Challenges

...weaknesses, most winners lose their step by over relying on their strengths. Apple’s success has been fueled by a very distinctive point-of-view embodied in elegantly designed “insanely great products” that deliver a superior experience to users. Apple has wrung more out of secrecy and anticipation of its next products than most companies achieve through advertising. As the recent Gizmodo pre-release scoop of the iPhone 4 demonstrates, this gets harder to do the bigger you are. According to Meyer (2010), he examined seven challenges facing Apple leaders. 1) Security- With just 5% market share in the PC market, malware and virus writers have mostly ignored the Mac. However, Apple’s iPhone success now makes them a target that coincides with the explosion of mobile security concerns overall. Lacking strong experience in the enterprise computing where security is paramount, it’s reasonable to expect more problems such as the recent AT&T email address breach on the iPad. 2) High control- Several years ago, Steve Jobs said Apple wasn’t going to do a phone because it had to be sold and controlled through the “four orifices” referring to the major cellular service providers. Jobs told Walt Mossberg that their entry into cell phones was driven by AT&T’s unprecedented willingness to give Apple control over what was on the handset. 3) Services- Services contribute minimally to Apple’s revenue but provide enormous influence. 4) Individual customer primacy-......

Words: 1708 - Pages: 7

Is Ipod Apple’s Quiet Monopoly

...This paper is dedicated to Steve Jobs, one of the greatest inventors we had in modern times. Is iPod Apple’s quiet monopoly Prelude Apple’s iPod a revolutionary portable media player was launched in 2001. Being a striking piece of innovation with no comparable substitutes at that time it had a roaring success in worldwide. Till today, the quarterly sales of iPod worldwide continue to vary between 9 and 10 million ( [ Figure 1 ]). Even after the introduction of Microsoft’s Zune digital media player in 2006 and the existing players produced by companies like Creative, Sony, Samsung etc, the Apple iPod continues to hold a market share of approximately 80%. In this sense, one can be tempted to conclude that iPod can be said to be in a monopoly position because of its well established market dominance. Consequently from our previous deduction we may also conclude that Apple's iTunes Store1 has a monopolistic lock on digital music. The purpose of this paper is to analyze about how much of the above conclusion is valid from an economic point of view. Figure 1 iPod Sales Source: Wikipedia [1] iTunes is a proprietary digital media player computer application, used for playing and organizing digital music and video files. It can connect to the iTunes Store to purchase and download music, music videos, television shows, games etc. Is it truly a Monopoly? Apple’s majority market share in the portable personal media player market and in legal downloads in......

Words: 1485 - Pages: 6

Apple's History

...Apple’s portable music player known as the iPod has become a household name. The iPod has definitely progressed over the last few years and changed how people listen to music. Apple has been using a limited-line strategy for their product. They make only music/video players and there are only a few variations between them, such as size, capacity, and touch screens. There are several portable media players (PMP) on the market today, but Apple claims to have the best quality ones out there. The iPod was introduced in late 2001 and they were fairly expensive starting at $399 which held 5GB of music. At that time it was unheard of to be able to take that much music with you while you walk or exercise. The problem was that the iPod only worked with Apple’s Mac computers and most people had PCs, so they were missing a huge market by making them only compatible with their platform. In July 2002 they finally released an iPod that was compatible with PCs, but the cheapest one was still $300. Sales were picking up a little more, but they were not jumping off the shelves like Apple expected. By April 2003 Apple had doubled the capacity of their iPod with the new “third generation” and continued to offer them at the same price. Apple started seeing an increase in sales and by June they sold their 1 millionth unit. They now have passed the introduction stage and are heading strong into the growth stage. Within six months Apple had reached the two million mark and seemed to keep going......

Words: 843 - Pages: 4

Apple’s Marketing Strategy

...Let’s Find Out the Apple’s Marketing Strategy Posted: September 22, 2011 by black1396 in Marketing Strategies Tags: Apple Marketing Strategies, Apple's Tips, Brand Awareness, Brand Loyalty, iPad, iPhone, iPod 2 Apple’s brand is very popular and nowadays many people are using Apple’s products like iPhone, iPod, and iPad. I just curios how Apple can attract customers, make them aware about the brand and products, make them proud to have Apple’s products and become successful. Let’s find out their marketing strategy. The successful moment was happening on 2007, iPhone the Apple’s smartphone has sold out only one month which was launched on July. Probably all customers still remember when Apple came into the market several years ago. This company just provided small MP3 player which was iPod Nano. Apple is successful did brand extension from iPod to iPhone. This mean “Apple has shown brand and marketing management expertise with the iPod and the iPhone which is kind of brand extension from Nano to iPhone (Marketing Today)”. Brand loyalty for iPod is complex connected to many factors such as product design, user interface, software, and locked by iTunes as the music and entertainment platform. iPod is much expensive than other MP3 brand but why many people want to purchase it. According to Marketing Today, “part of managing the brand is managing pricing, and Apple has always smartly exercised strong control over its retail pricing that most marketers should look at with......

Words: 1066 - Pages: 5

Apple's Social Media Marketing Campaign

...Apple’s Social Media Marketing Campaign Apple’s Social Media Marketing Purpose The purpose of Apple’s social media marketing campaign is to drive discussion around new products and to generate new product ideas and concepts for its consumers. Apple has long been a leader within its technology markets and requires expedited access to consumer reviews and comments about its products. A successful social media campaign will consist of many users discussing products and hearsay about potential products. In the past Apple has left much of its social media conversations solely in the hands of its consumers. Essentially, its strategy was to create a social buzz by staying completely silent, instead letting the rumour mill do the PR work instead (Moth, 2012). Moving forward the company will be more active in its social media in an effort to bridge the gap between consumer and company. Apple’s Target Audience Apple’s target audience is 25+ and more specifically between 25 and 45 years of age. Furthermore, Apple will primarily focus on middle to upper income individuals or families with disposable income. Apple’s brand will focus on people with musical, graphical and artistic and travel interests as well as those who are active, exploratory, avant-garde and early technology adopters (MetaFacts Inc., 2012). The company is known to create a sleeker more upscale technological product. The firm seeks to create more than a culture of singular consumers but rather a......

Words: 1411 - Pages: 6