Apple Competitor Analysis

In: Business and Management

Submitted By mahinut1986
Words 688
Pages 3
The competitive landscape in the Smartphone industry has changed significantly since the launch of the iPhone in 2007. Apple’s major rivals in the industry were RIM (Blackberry), Nokia, Palm and HTC in the initial launch phase. However, over the years RIM & Nokia have been devolved into being fringe players and new competitors have evolved. Samsung is now Apple’s largest competitors in the Smartphone category while Nokia & RIM have failed to keep up with the dynamics of the marketplace.
Apple competes with other Smartphone supplier on two levels. On one hand it competes with Samsung, HTC, Sony, LG & smaller local players in the hardware space while on the other hand it also faces competition with respect to the Operating System platform. Google’s Android platform is the only major competitor to Apple’s iOS operating system. Android is available as an open source platform to all Smartphone manufacturers across the industry. However, Samsung has been the only large rival which has been able to compete neck to neck with Apple while using Android as a platform.

Rivalry among Competitors
The Smartphone market as of today is highly commoditized and consists of large international players like Apple, Samsung, LG, HTC, Sony & Lenovo and regional players like Oppo, Micromax, Karbonn, Xiaomi, Gionee etc. The market is divided into several segments based on pricing. While Samsung and other players using Google’s Android platform dominate the low and mid-priced segments (less than $400), Apple is the dominant player (~84% market share) in the segment above $400.
Apple’s ability to charge premium due its brand positioning, highly differentiated product offering and exclusive OS platform coupled with superior and consistent product quality have contributed to its dominance in the high end premium smartphone category. However, the company continues to face…...

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