Analysis of Disney Products

In: Business and Management

Submitted By pascalm
Words 608
Pages 3
Pascal Muhammadi
Entrée 5
NIK 29113193
What research methods do you think Disney applied to tailormade their products? Please explain which method(s) is used to which product. It is expected that you could explain the method(s) to definestrategies for at least 5 products. 1. ESPN
As one of the business chain, Disney would use Quantitative Method to support the research.
Because of television business involves million viewers, and the research needs to cover at least thousand viewers to make the research accurate, thus quantitative method is the better method than others.
To make it easier, Disney will hire marketing research firm such as AC Nielson to provide the data, and ask the firm to provide such data, thus they may understand what the current 4P and also what are the SWOT (Strength, Weakness, Opportunities, and Threats).

2. Walt Disney Studio
This type of business is focusing on creating films on cinema, and the suitable research method for the business is Qualitative Method.
Rotten tomatoes, one of the famous film critics will always give comment on all kind of movies. As one of the trustworthy film critic, Disney could analyze the critic to understand what kind of movie that audiences want to watch.

3. Disney Cruise Ship
Disney cruise ship provides one package of entertainment on boat, from theatrical performances to fancy restaurant. Based on the business itself, the better method is Quantitative Method.
There are at least 500 passengers on the ship, and it is hard to have a small talk to at least half of them. They are there to have a pleasure, not to have strangers asking them about what they think about the services and facilities.
To conduct the quantitative method, at the end of the destination, passengers will be given one ball and they will…...

Similar Documents

Disney Case Analysis

...Disney Case Analysis 3. What sort of company did Eisner inherit? Provide a brief summary of the company at the time Eisner took over (discuss each of its business lines in 1-2 sentences that highlight the most important issues). Eisner inherited a family entertainment company that began as a nonhierarchical organization where no one had titles and everyone was on a first name basis. Walt’s theory was that you didn’t need a title because you knew if you were important. Disney’s philosophy was to create universal timeless family entertainment and believed in the importance of family life maintaining its adherence to the Disney formula for family recreation. The company believed and always aimed to provide an experience that the families would be able to participate in and take joy in together and always with a commitment to excellent in all facets of the business. When Eisner took over the company’s financial performance had deteriorated. Disney was incurring heavy costs trying to complete projects on time i.e. EPCOT center and Euro Disney and the Disney Channel. He viewed “managing creativity” as Disney’s most distinctive corporate skill and pursued with the development of synergy through vertical integration. With this philosophy, Eisner inspired and managed Disney. Disney mushroomed with Eisner’s extreme corporate vision which he targeted at an annual revenue growth target and return on......

Words: 2108 - Pages: 9

Disney Swot Analysis

...SWOT Analysis One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide. SWOT ANALYSIS Weaknesses - Limit target public; - High Costs of operation; - No guarantee of success; Strengths - Strong brand and image; - High Quality products and services; - Strong cable network; Threats - Intense competition; - Weak economy; - Piracy; - Difficult to find and afford creative labor; - Management Style; Opportunities - New attractions; - Park plus Hotel packages; - Expansion to international market; Strengths: Is undeniable that Disney is a strong brand, it can be recognized in most parts of the globe, and also can be linked with high quality products and services, family, vacations, happiness, fantasy, Mickey Mouse, etc. Disney built its powerful brand over the years, what is an attractive to other companies from various segments interested in borrow its magic. Disney has to carefully choose which companies will be associated with its name without losing its identity. This is a potential way to increase revenues to the company. Cable and media network are considered other strength of the company, which was responsible for the total of $ 9,615 million in revenues in the end of 2000 fiscal year, which was......

Words: 1380 - Pages: 6

Walt Disney Case Analysis

...DISNEY CASE PREPARED BY RYAN MENZIES September 29, 2013 FOR OL 421 STRATEGIC MANAGEMENT AND POLICY INTRODUCTION: The Walt Disney Corporation was founded on October 16, 1923 by brothers Walt and Roy Disney. They were primarily an animation studio before expanding their operations to include other ventures. The company became publicly traded on May 6, 1991 on the Dow Jones Industrial Average. The company has come under some criticism for its productions, which are mainly targeted towards children, for having overt sexual references hidden among them. Other accusations made toward the company include human rights violations for its various employees that manufacture millions of the products the company sells in its stores and theme parks. Despite some of these negative occurrences, the company brought in over $42 billion in revenue in 2012 and also employs almost 200,000 people. CURRENT MISSION, GOALS, AND STRATEGY: Walt Disney Corporation has one of the most diverse venture portfolio of any company today. They own production studios, theme parks, television networks, radio stations, retail establishments and other things in all corners of the globe. The company maintains what can be considered as “modest” goals for themselves, which is to continue the Disney brand around the world, with a strong emphasis on the Asian market, which is not as strong as the company would like. EXTERNAL ANALYSIS: See attached EFEM Disney is a moderate company externally...

Words: 1120 - Pages: 5

Disney Analysis Business Strategy Analysis

...The Walt Disney Co. FINA 4200.002 Nick Camp Nick Meyer Muddasir Sultan Theme: The Walt Disney Co. is an enigma in these rough economic times for the sole purpose that they show minimal signs of slowing down. Mickey Mouse has his hands dipped into everything and from an investor’s standpoint that’s a good thing because that equals diversification, and in turn, diversification lowers risk. The Disney Company operates in several areas of the media and entertainment industry. They have recently acquired Pixar, which consistently provides box office record sales with their animated films. Along media entertainment lines, Disney also operates dominant media channels ABC and ESPN. These are two channels that carry with them a strong loyal following. Sports have always been America’s past time and it’s unlikely to see them ever declining or the viewership that goes along with it. People have always poured capital into sports and will continue to for many centuries to come. Aside from Disney’s ventures, investors focus and confidence should be in the trademark of Disney. Characters such as Mickey Mouse and Buzz Light-year are icons that will never be lost in the pages of time. Kids and adults alike will always want to participate in the next big thing the company has to offer and these kinds of expectations will always lead to Disney having a stable stock price and even unstable in the positive manner because the growth potential is limitless for...

Words: 5958 - Pages: 24

Product and Brand Disney

...corporation like Disney. Disney is one of the leading corporation in terms of animations and entertainment dedicated for all people, ranging from children to adults. In 1923, Walter Elias Disney and Roy Disney, the founders of Disney formed a studio which focused on developing cartoon films called Disney Brothers Cartoon Studio. Since then, they have become the pioneer for animation and cartoon entertainment group in the world. They know how to implement their value and strong points into their brand logo. With the help of creativity, technology, and strong dedication, a logo that represents imagination, dreams, and magic can be created. The Walt Disney logo is formed according to the founder’s signature that promises secure, cheerful, and quality western cartoon entertainment industry. Aside from the regular logo which is only a fancy text, the company has adopted different form of logo for different kinds of products. For example, the castle that appears in front of a blue background version is used for Disney’s movie releases. As for other segment like resorts and holiday, Disney added the word “world” behind its famous fancy “Walt Disney” logo. Even though each logo is located at different segments of market, they share same symbols which is a “star fall”. In the movie release logo, there is a line forming an arc accross the castle. That line, apparently, is the tail of the star fall. Similarly, in the resort logo, a star fall also appears above the text. Disney......

Words: 2640 - Pages: 11

Disney Case Analysis

...The Walt Disney Company (most commonly known as Disney) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio, today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studios in Burbank, California, USA. For more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world CURRENT MISSION, GOALS, & STRATEGY: The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value. The mission is product-oriented, which means that company focuses on what products to sell and services to offer rather than on how to satisfy customer needs. INTERNAL ANALYSIS: ......

Words: 1505 - Pages: 7

Disney Analysis

...Analysis for Walt Disney Company When working for a company as large as the Walt Disney Company, there are many benefits that are designed to help employees with; their jobs at the Walt Disney Company, as well as their life outside of work. The Walt Disney Company has tailored the incentives and benefits for their employees to help with health care for the employee as well as their families. They offer a wide range of health care and dependent day care flexible spending accounts, life/accident and disability insurance. The Company offers programs to reimburse employees for furthering their education and learning and development opportunities. Vacation benefits such as 11 paid holidays per year, sick pay and short-term disability, leaves of absence, and many other benefits that offer a positive experience for its employees. The Walt Disney Corporation even offers adoption assistance programs. Retirement plans and 401(k) savings plan with Company match and employee stock purchase programs. These programs offered by the Walt Disney Company are just a few of the ways that make working for the Walt Disney Company a positive experience for its employees. ( 2013) When the Walt Disney Company approaches motivating their employees; Bruce Jones, the Disney Institutes Programming Director believes that “disengaged employees can cost companies billions every tear in lost productivity” (Bruce Jones, 2013). At Disney, the company believes that creating a culture of care...

Words: 809 - Pages: 4

Walt Disney Analysis

...Week 8 Financial Analysis of The Walt Disney Company Executive Summary The following report provides an analysis of the current and prospective profitability, and financial stability of The Walt Disney Company (Dis). The Walt Disney Company, together with its subsidiaries, “is a diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive” (The Walt Disney Company Annual Report, 2013). The report will additionally examine three areas of financial strength; liquidity, leverage debt to equity ratio, and sustainable growth as well as summary descriptions of each business segment in order to fully understand the company’s profitability in the short and long run. Organizational Overview The Walt Disney Company was founded in 1922, and has become a world leader in family entertainment. Disney is operating on a multinational level under the direction of CEO, Robert A. Iger. The Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. Each division under The Walt Disney Company’s umbrella provides distinct products and services and caters to diverse market segments. All divisions, however, are united in their creative and imaginative efforts to “reach hundreds of millions of people worldwide and...

Words: 2221 - Pages: 9

Swot Analysis of Walt Disney

...An  Analysis  of  The  Walt  Disney  Company    1   An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An  Analysis  of  The  Walt  Disney  Company   Overview & History  2   The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the......

Words: 3954 - Pages: 16

Walt Disney Case Analysis

...Walt Disney Case Analysis Corporate Strategy The Disney brand is extremely well known, but most may not realize how diversified the company actually is. The company is made up of media networks, theme parks and resorts, studio entertainment, consumer products, and interactive media. Walt Disney Company’s corporate strategy involves three aspects; creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and internal expansion. Disney wants the whole family to be involved. Much of their success is due to targeting not just children, but the entire family. The movies and shows they release are done with family in mind. Theme parks and resorts, Disney Cruises, live performances and interactive media are all aimed at creating high quality family content. Disney acquired Pixar, Marvel, and Playdom in order to satisfy their second corporate strategy. The acquisition of Marvel and Pixar was intended to enhance Disney’s animation abilities to make experiences more memorable. Playdom gave the company new online gaming capacities that Disney hoped would help to improve its struggling interactive media division. UTV was acquired to facilitate its international expansion efforts. Disney’s international expansion strategy mainly focused on opportunities in emerging overseas markets. As of 2012 The Disney Channel was available in more than 100 countries and reached 75 percent of viewers in China and Russia. This......

Words: 1872 - Pages: 8

Internal Analysis the Disney Company

...Internal Analysis The financial ratio analysis of a company is a useful indicator to measure the success of a company. By comparing financial ratios between companies in the same industry (competitors) it is a useful way for investors and shareholders to determine the financial health and/or the sustainability of a company. Disney’s main competitors within the industry include Time Warner and 21st Century Fox. There are five key areas of comparison that provide excellent financial analysis of a company. They are short-term solvency, long-term solvency, asset management, profitability, and market value. Liquidity Ratio The short-term solvency ratio is a measurement used to measure how well a company is able to meet debt obligations. Specifically, the current ratio measurement takes the current assets divided by the current liabilities of a company. This measurement shows how well a company can pay back its liabilities from its current assets (cash, inventory, or receivables). The current ratio is also an indication of how efficient a company’s operating cycle is because if it takes a long time to turn products into cash a company may have issues fulfilling obligations. Disney had the lowest current ratio for 2013 between its competitors with a ratio of 1.21. Even though it has the lowest amongst its competitors Disney’s ratio is still significantly higher than a ratio of 1. Therefore using this current ratio measurement it can be strongly perceived that Disney......

Words: 1609 - Pages: 7

Walt Disney Stock Analysis

...A. BACKGROUND ANALYSIS 1. Provide a brief description of your company: nature of operations, size (in market capitalization and net income), and which industry it is in. Also list the names of several competitors (at least 3) of your company. In, you can find a limited list of your company’s competitors by inputting the ticker symbol or the name of your company and hitting “get quotes”. Then look at the vertical menu on the left part of your screen. Under the COMPANY menu, click on COMPETITORS. If you don’t get at least 3 competitors from Yahoo, you need to find another source. “The Walt Disney Company operates as an entertainment company worldwide. The company operates in five segments, these five segments include: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. The Media Networks segment operates broadcast and cable television networks, domestic television stations, and radio networks and stations; and is involved in the television production and television distribution operations. Its cable networks include ESPN, Disney Channels Worldwide, ABC Family, and SOAPnet, as well as UTV/Bindass. This segment owns eight domestic television stations. The Parks and Resorts segment owns and operates the Walt Disney World Resort in Florida that includes theme parks; hotels; vacation club properties; a retail, dining, and entertainment complex; a sports complex; conference centers; campgrounds; golf courses;......

Words: 3015 - Pages: 13

Disney Analysis

...Walt Disney Company (DIS) Stock Analysis Research Analysis Recommendation Paper Prepared for: Thomas Scholz- Applied Portfolio Management Instructor Prepared by: Team Active-Alpha: Jacob Danowski Maureen Jossart Justin Ziaja Summary Our recommendation for a buy and hold security that will continue to show growth and capital gains is The Walt Disney Company, commonly known as Disney. Disney operates in the Consumer Services sector and the Diversified Entertainment Industry. Their stock is classified as a Large Classic Growth security. Key fundamental and summary financial data will be presented later in our report. We believe that this is a recommended buy due to Disney’s continuing growth of revenue year after year, the expansion of divisions within different business sectors resulting in one of the most important attributes of a corporation in diversification, and the continuation of their business model of aggressive acquisitions to always sustain growth within the company. Company Description Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney. At first it was known as the Disney Brothers Cartoon Studio which established into them being the industry leader in animation. Following the success of this branch in their company they expanded into live action film production, television and theme parks. The early success within the domestic market opened growth potential by expanding operations globally into the European and......

Words: 3547 - Pages: 15

Business Analysis - Disney

...Business Analysis Part III Glennyce J Nelson MGT-521 June 29, 2012 Dr. Olivia Herriford Business Analysis Part III For part III of the Business Analysis project, a review of the strategic initiatives taken by The Walt Disney Company relative to organizational and operational adaptations to the changing markets. An explanation of how recent economic trends are influencing the company, strategies Disney has used or could use for adapting to the changing markets. In addition, tactics Disney has implemented or could implement to achieve their strategic goals, the role human resources management plays in helping them achieve the goals, and would I be willing to invest in this company as a mutual fund manager. How Recent Economic Trends Are Influencing Disney. Even though the economy has been in a recession for the past couple years The Walt Disney Company has been doing well and shown continued growth. The company continues to show signs of being a healthy company as indicated by their continued increase in their net income Nelson (2012) “Disney’s income for 2011 and 2010 was $4,807 and $3,963 respectively, which represents a 21.30% increase.” (p. 4). In addition, the company had a net income of $3,307 in 2009, which represents a 19.84% increase for 2010. As shown in Figure A, Disney has shown growth in all areas of its financial statements during the past three years. Over all the company has not been significantly effected by the current economic downtrun and......

Words: 2185 - Pages: 9

Walt Disney Financial Analysis

... Walt Disney Company Financial Analysis Managerial Finance BUSA 302 Dr. Frederick Wolf May 24, 2007 Completed By: Shanna Baumgarten Michaela Baylous Laura Buckner Kari Gurtel Table of Contents: • Executive Summary . . . 3 • Background . . . 3 • Financial Statement Analysis . . . 5 o Balance Sheet . . . 5 o Income Statement . . . 8 o Cash Flow Statement . . . 9 • Ratio Analysis . . . 10 o Liquidity . . . 10 o Profitability . . . 12 o Activity . . . 12 o Leverage . . . 14 o Valuation . . . 15 • Sales Forecast . . . 15 o Projected Sales . . . 15 o Forecast Earnings . . . 17 o Pro Forma Statement . . . 17 o Sustainable Growth . . . 18 • Risk Assessment . . . 19 o Economic Conditions . . .20 o Changes in Consumer Demand & Preferences . . . 20 o Changes in Regulation . . . 21 o Intellectual Property Rights . . . 21 o Employee Costs . . . 21 o Pixar . . . 22 o Interest Rates . . . 22 o Foreign Exchange Rates . . . 22 o Restrictions on Trade . . . 23 o Taxes . . . 23 • Financial Restructuring . . . 23 • Recommendations to Management . . . 23 • References . . . 26 • Appendix . . . 27 Executive Summary: The Walt Disney Company Financial Analysis details the finances at The Walt Disney......

Words: 5438 - Pages: 22