Airasia's Cost Advantage Drivers

In: Business and Management

Submitted By paraxit90
Words 1307
Pages 6
Caso di studio: AirAsia-La compagnia low-cost più economica al mondo.

AirAsia è attualmente affermata come la compagnia low-cost di maggior successo in Asia. Cresciuta dal 2002 al 2009, la compagnia si è ampliata da soli 2 aerei eun business di 200.000 passeggeri a 79 aerei e 11,8 milioni di passeggeri. La sua rete di rotte è cresciuta oltre i confini della Malesia per coprire 10 nazioni dell'Asia del sud-est.
La deregolamentazione delle compagnie aeree in tutto il sud est asiatico ha facilitato enormemente l’espansione internazionale. Per sfruttare il mercato dei viaggi low-cost in Thailandia e Indonesia, AirAsia ha adottato la strategia di stabilire joint-venture con Thai AirAsia e Indonesia AirAsia per creare nuovi centri di business a Bangkok e Jakarta.
In entrambi i casi, le operazioni di queste società sono state appaltate a AirAsia, che ha ricevuto un canone mensile da queste società collegate.

Soffermiamoci adesso sulle fonti del vantaggio di costo per AirAsia. La strategia operativa della compagnia si fonda su vari elementi.

AirAsia ha utilizzato un solo tipo di aereomobile, l’Airbus A320. Ciò ha offerto economie negli acquisti, manutenzione, addestramento dei piloti e utilizzo degli aeromobili.
A differenza di altre compagnie aeree, AirAsia ha offerto un’unica classe, che ha permesso allo stesso tempo più posti a sedere. Ad esempio, quando si operava suoi Boeing 737, questi sono stati dotati di 148 posti, rispetto a 132 per una tipica configurazione a due classi. L’utilizzo di un solo modello di aeromobile e la presenza di una sola classe di viaggio hanno permesso di sfruttare le economia di scala.

I servizi per i clienti erano minimi: pasti e bevande non sono serviti gratuitamente a bordo, ma snack e bibite possono essere acquistati durante il volo.
I passeggeri pagano ogni qual volta il proprio bagaglio eccede la soglia limite,…...

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