In: Social Issues

Submitted By sourabhkwatra
Words 1567
Pages 7
Advertising or advertizing[1][2][3] is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. * Yes it does. According to Maslow, once a lower need is satisfied, a new need is created. If you have plenty of air, you think about water. If you have plenty of water, you think about food. If you have plenty of food, you think about shelter and warmth. Most people in the civilized world have all of these, which creates artificial needs like achievement.

When something is advertised, it is made to look like it is the best thing since sliced bread. Just watch an Apple commercial. This will create a "hole" in your mind that provides a new need for you.

* If it didn't... It wouldn't exist! I believe advertising does create an artificial 'need' for something - if there is a product that genuinely is needed/useful (such as Google) there is actually very little need for that product to be advertised, as people will spend money on it and use it anyway - the largest advert budgets are for products that we genuinely don't 'need' - such as Coke, McDonalds, new cars, new phones etc.

It's vital that Mercedes pretend we 'need' this years car compared to last years that we already drive because otherwise they wouldn't sell any! * The repetition of advertising on television, Internet and newspapers illustrates the capacity of companies to create a need in the consumer’s mind.
Marketing not only influences perception, it creates needs for customers. Thanks to the promotion activities, marketers have created new sales techniques, such as the door-to-door salesman. According to Ehrenberg and Goodhardt (1980), advertising permits to design the need of consumer, and also changes attitudes. Ehrenberg explains the influence of…...

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