5 Forces

In: Business and Management

Submitted By YangMnegdi
Words 1921
Pages 8
3.0 SWOT Analysis

|STRENGTHS |WEAKNESSES |
|• Brand fame |• High price |
|• Premium products |• The target could be too narrow |
|• Unique ice cream eating experience |• Perishable |
|• High standards of storage quality of product |• Not Environmentally Friendly |
|• High Standards of Hygiene on product or service |• Lack of Advertisement |
|OPPORTUNITIES |THREATS |
|• Increase range of low fat products |•High maintenance cost and importing equipment |
|• For health conscious people |• Lower pricing of competitors |
|• Ice cream market is growing. |•Non-Governmental Organizations Health campaign |
|• New trend in ice creams placement |• More dessert places in shopping mall |
|• Ice-cream consumption is an impulse buying |• Threat of substitutes |

3.1 Strengths

• Brand fame Haagen Dazs is a unique and distinctive brand has been brought to minds of the customers of its product attributes as "the worlds finest quality premium ice cream made of the highest quality ingredients" (Haagen Dazs, 2015). Haagen Dazs…...

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