475 Strategic Plan Part

In: Business and Management

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Strategic Plan Part 1: Conceptualizing a Business

BUS/475 Integrated Business
April 9, 2015

Strategic Plan, Part 1: Conceptualizing a New Business
Introduction
When I say " Pappadeaux Restaurant," many envision the many delicious mouth watering cuisines that this restaurant is so famous for. The Pappas trade name is a southern powerhouse, notorious for nourishing individuals and families by the masses for approximately 39 years. Founders Chris and Harris Pappas, according to their website,
…were encouraged to avoid the restaurant industry and given warnings about its long hours and unpredictable schedules. The brothers managed to stay away – for a little while. Harris earned a finance degree from Texas A&M University and served as a 2nd Lieutenant in the U.S. Army. Chris received a degree in engineering from the University of Texas and took a job at IBM computers. But the lure of the restaurant biz proved too strong for both brothers. Soon, Harris found himself managing his father Jim's first restaurant, the Dot Coffee Shop, only to be followed shortly by Chris who stepped in at his brother's request. (About Us, 2015)

The initial restaurant started by Chris and Harris was The Strawberry Patch. This was only the beginning. As of today the brothers currently own and control virtually 100 restaurants in as many as seven states. Pappadeaux is one of nine trade names. So everyone will be happy with something from which Pappas offer. Their food ranges from Tex-Mex and steaks to the other end of the spectrum of Cajun- enthused cuisines.
The Pappa brothers took a basic vision of owning a restaurant from their grandfather and grew it into the company it is today. They have such a unique way of doing their business. They not only direct the day to day activities of their restaurants in order to provide for their constant visitors, but they also hold…...

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